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2017 Florida Transportation Builders’ Association Annual Convention

Over the past weekend, our associates, Jerry Marks and Crystal Vance of TriAd’s Publication Staff attended the Florida Transportation Builders’ Association Convention held at Amelia Island’s Ritz Carlton.  TriAd Marketing & Media has had the privilege of working with the FTBA for many years now. TriAd covered more than 22 hours of convention activities for Florida Transportation Builder magazine, which is one of five association magazines we produce.

Every year, the summer issue of the magazine is released at the convention and is a huge hit! In addition, TriAd Marketing & Media provided little bottles of aloe to help relieve the sunburn from the previous day’s outdoor activities. The convention is an excellent networking opportunity for the members of the organization.

This was the 11th Convention for Jerry and 7th for Crystal. “Being an FTBA Convention “veteran,” this event is an opportunity to reacquaint myself with FTBA staff, members and their families, as well as stay atop the issues facing Florida, its heavy-construction industry and transportation system. I have developed a tradition of sorts with several FTBA members and FDOT staff in taking yearly photos of families. This year I was reminded of a photo I had taken six years ago of a then high school sophomore that is now a college senior; the parents thought so much of the “family photo” that it remains on their cellphone to this day” stated Jerry.

“FTBA – from the association staff to its members – know how to host an event and throw a party. From Thursday’s Welcome Reception to Sunday’s Prayer Breakfast – and the more than 60 hours of scholarship breakfasts, general sessions, roundtable discussions, chairman induction and more in between – the association’s staff and resort staff had everything well organized. This was appreciated not only by attendees, speakers and guests, but also by myself in covering the events for the upcoming magazine issue” discussed Jerry about the convention.

“For me, I always enjoy the passing of the gavel to the new FTBA Chairman.  This year Bob Schafer (Ranger Construction) gave a charming speech that involved a humorous video dedicated to FTBA President Bob Burleson about herding cats and also reaffirmed that the FTBA members are a family”, Crystal exclaimed when asked about her favorite parts of the annual convention.

The FTBA associates work tirelessly to make the convention fun, informative and a great opportunity to see industry partners. Crystal also enjoyed the yoga, pool party and as always, the family friendly costume party that takes place every Friday night of the convention. The theme for the costume party changes every year, which allows people to expand their creativity from year to year. The theme for this year was “A”, every costume had to be something that started with the letter A. The convention is the perfect mix of business and fun!

To our clients, we thank you not only for the hospitality we receive when we attend these events, but also the privilege of working with you. Having the opportunity to cover our clients’ annual meetings, conventions and conferences is one of the nicest benefits of doing what we do. We look forward to more years together!

3 Steps to Accessing the 3-Pack: Google My Business and You


Recently, Google has implemented a change in the layout design of its search results. Previously when a user searched for services, Google would display a 7-pack of local business listings. Now that group has been reduced to a pack of 3. What does that mean for your business and being seen in Google’s search results? Search engine optimization (SEO) can be complex and your listing’s performance relies on many variables; however, there are simple steps you can take to ensure your business is more likely to appear in the featured 3-pack on Google.

1. First, you will want to claim your Google My Business listing. By claiming your listing, you are taking ownership of your company’s visibility on Google. Make sure to complete your listing’s profile with as much relevant information as you can. Set your listing categories to keywords that potential clients may use when searching for specific services on Google and add a local phone number and website that clients can use to contact you.

2. Next, make certain that your business listing remains consistent across all online platforms, including your website. For example, if your business’s name is “Bluegrass Lawn Services, Inc.,” then your Google My Business listing, website, social media profiles, and other citations should all read “Bluegrass Lawn Services, Inc.” – not “Bluegrass Lawn Services” or “Bluegrass Lawn Services Columbus.” The same method should be applied to your address and phone number as well; consistency is key.

3. Finally, you should create a reliable system for collecting actual client reviews, ideally good ones. The more positive reviews your business receives from real people, the higher your business listing will appear in Google’s search results – and you will increase the probability of your business accessing the 3-pack.

These 3 steps are fundamental in optimizing your Google My Business listing. If you would like to learn more about Google My Business and search engine optimization, please visit or call us at 800-28-TRIAD!

Your Company has a Compelling Story! We can help you tell it!









Let TriAd Marketing & Media create a video highlighting your product or service with Ideas That Inspire – Ideas that compel action!

Video will:

  • Bring your customer into your facility for a virtual tour
  • Communicate your company personality and why someone should do business with you
  • Educate and inform employees and customers
  • Help rank your website higher on Google Search

TriAd has over 30 years of video production experience to creatively bring your story to life. Call TriAd Marketing & Media to learn more!

Head over to the Video portion of our website to see our past work:

The Importance of Customer Reviews

Chances are if you have had a great experience or a terrible experience, you might have taken to some form of review website to express your opinion. Online review forums have opened up endless possibilities for consumers to have their opinion be heard. You have the chance to review almost anything and everything today. From clothing, to restaurants, stores, car shops, even individual employees at their places of employment. Customer reviews range in thoroughness and truthfulness, but they do hold a powerful effect on the behavior of your audience.

Importance of Reviews

Reviews prime blue banner button

The question is, how big of an impact are they making? Can they make or break someone giving you their business? The number of online consumers who read and trust online reviews is increasing. BrightLocal conducted a survey in 2016 about the importance of online reviews, here are a few important takeaways from the article:

  • 84% of people trust online reviews as a personal recommendation
  • 7 out of 10 customers will leave a review for a business if they are asked
  • 90% of consumers read less than 10 before forming an opinion about a business
  • 54% of people will visit the website after reading positive reviews
  • 73% of consumers think that reviews older than 3 months are no longer relevant
  • 74% of consumers say that positive reviews make them trust a local business more
  • 58% of consumers say that the star rating of a business is important

All of the statistics listed about prove how reviews can truly make an impact on your consumer base and grow your business. Reviews can instill trust in the company and its products/service and help consumers feel more confident that they are making a good investment. Reviews help conquer customer’s fear of the unkown.

Public Relations Opportunity

No one ever likes to get a bad review, but it does happen. Business owners this is your chance to take matters into your own hands and directly reach out to that person to make it better. To make sure you are addressing the bad reviews, it is important to make sure you are actively checking the reviews and making sure none go unnoticed. If you receive a bad review, respond immediately. Look up the customers, what they purchased or anything you can to gain more information on the subject and why it went wrong then explain this to them in the nicest way possible. Go above and beyond to improve that person’s image of your business. Not only can this right the wrong with this person, others will see that you have reached out and attempted to fix the problem as well.

Marketing Opportunity

Online reviews are necessary for any successful company in today’s market. Everyone has an opinion and you want to sure they are projecting positive reviews of your business. Reviews are a great way to get people to head to your website or pick up the phone and give your business a call.

SEO Optimization for YouTube Videos

Youtube logo on iPad screenVideos have become increasingly popular in the world of digital media. If your company has invested both time and money in video production, then you want to get those videos in front of as many people as you can.

YouTube is THE place for videos. If your company does not have a YouTube channel, you can create one by setting up a Gmail account, from there you will be able to set up a YouTube account. Posting on YouTube will help your SEO by giving you a “backlink” that is a credible source when Google is determining where to put your website in search results.

Once your video is posted to YouTube, it is time to start sharing the link.

  • Videos attract and gain tons of attention on social media. Be sure to put it on your different social media channels, if you think the video is not getting the attention it deserves, do not be afraid to post it more than once.
  • If your website does not have a video section on your website, this can be the first one! Adding videos to your website is a great way for customers to learn more about your business and make it feel more personable.
  • Blogs are a great place for videos to allow more of an interactive experience with your website visitors.

SEO tips and tricks:

  • Name your video using key words that will help people discover your video. For example, if it is about collision repair, name the video “Collision Repair Three-C Body Shop”
  • Utilize the description portion of your video. Explain what the video is about and make sure to add your website’s URL and contact information so someone can contact you as soon as they are done watching the video.
  • Fill in all the information you can on the “Advanced Settings” tab.

Now share away! Under your video there will be a Share button which allows you to share the video on over ten different websites and social media channels.

Check out TriAd’s own YouTube channel to see some of the amazing work our Video Department has done:

TriAd Honored with 2017 Telly Award


The Telly Awards is a national competition to honor the finest in film, video, web and television productions. More than 13,000 entries are received annually from all 50 states and 5 continents, with past winners such as NBC Universal, ESPN International, Microsoft and The Walt Disney Company.

TriAd received a 2017 Silver Telly Award for ‘The Freed Center’s 25th Anniversary’ video production, in the category of General-Educational Institution for Non-Broadcast Productions. The Silver Telly is the highest honor in the national Telly Awards competition.

This is TriAd’s fourth Telly Award, and its first-ever Silver Telly Award. Bob Dawson, TriAd’s Digital Media Director, was asked to produce a video highlighting the 25th anniversary of Ohio Northern University’s famed ‘DeBow and Catherine Freed Center for the Performing Arts’. The video was a centerpiece of an anniversary gala event on Ohio Northern’s campus in April 2016. The video tells the story of the Freed Center’s inception, construction, and long history of attracting legendary performers to Northwest Ohio, as well as serving as a premier educational center for the performing arts.

TriAd’s Telly Award is currently on display at TriAd’s headquarters in Westerville, OH. Each statuette is nearly 12 inches tall, weighs more than 4 ½ pounds, and was designed by the same firm that makes the Oscar and Emmy awards. The award is custom-engraved to highlight TriAd’s winning production.

Congratulations to Bob Dawson and TriAd Marketing & Media for this amazing honor! Click the link below to watch the award-winning video.


Putt Wars 2017

Friday, May 20th, TriAd Marketing & Media hosted their annual Putt Wars. Prior to the golfing festivities, we grilled out on the patio and enjoyed the beautiful day! All 14 associates built and constructed a putt putt hole for their individual office. It was the first year for two of our associates, Rowan & Ryan. From par 3s to par 8s, there was a wide range of difficulty this year. We had 4 offices that went with the Star Wars theme (record year). We all walked away with participation trophies thanks to our awesome Art Director, Mike Dubs! Thanks everyone for an awesome event!


Social Media Marketing Strategy

Background of famous social media icons

Did you know that out of the 7 billion people that live on earth, 2.3 billion of them are active on social media, with that number growing daily. With so many people already on social media, and more people growing their networks each day, it is crucial that your brand has a social media presence. Here are a few reasons:

So why use social media? For any and all of the following reasons:

  • Supports long-term business growth
  • Customer service
  • Building relationships
  • Audience engagement
  • Brand awareness

As with any aspect of your business, you want to have a strategy behind what you are doing and why you are doing it. Social media tends to be an afterthought for so many organizations, resulting in inconsistencies with content and frequency. Let’s take a look at why a social media strategy is important:

Why is a social media strategy important?

  • Every single one of the posts that you post to the public is a key extension of your brand.
  • You do not want to create an inconsistency for your audience by just posting periodically. Consistency is key.
  • You want to provide some type of structure for those operating your social media.
  • To outline your social media goals (brand awareness, driving traffic to your website, drive sales) and create steps to achieving them.

One of the first things you want to do in your social media strategy is find your voice. Are you going to be formal, friendly, funny? How are you going to approach your social media? The top reasons why people unfollow brands/do not follow brands in the first place all have to do with voice. Some of those reasons include: too many promotional messages, information not relevant, they tweet too much and finally use of jargon/slang that does not fit the brand.  In order to find your voice starting creating a list of adjectives your brand is not. Then you’ll find out what your brand is! Remember to keep your voice and content consistent.

If you want to talk further about TriAd Marketing & Media’s social media services, give us a call today 800.28.TRIAD!

Email Marketing: Grow your Email List

Email Marketing: Grow your Email List

Touchscreen Email Concept

Email marketing has greatly increased in popularity and importance over the last couple years. TriAd Marketing & Media is constantly working to stay on the forefront of email marketing trends and ensuring our emails are noticed in the inboxes of our recipients. One of the most important aspects of email marketing is not only maintaining a large audience but growing it. Let’s take a look at a couple ways to build your list.

Why does building a list matter?

Email lists give you direct contact with your customer. You can reach them with any big announcements, important news or just to keep in touch. Your email list gives you the opportunity to scale your relationship with your customers. You can directly engage with them and share insights on what is going on with your company and industry.

Opt-In Offers

The first question you should ask yourself is, “what problems can I solve for my audience?”, you want to make sure you are solving a problem for your audience. If you are prefacing your customers with, “Sign Up Now to Stay in Touch”, that is not very compelling for them. Your consumers want to make sure they are getting something out of signing up for your email communications.

  • Offer something. Draw them in with a bonus or something of value for them to want to sign-up. For example, if you can offer 10% off their next purchase or something they can directly get a reward from.
  • You want a clear call-to-action. Focus on getting customers to sign up for the email list and nothing else.
  • Make it known what they have to do to sign up, you don’t want it buried in your site.
  • Remind your audience that they are getting something of value.

Are you having trouble with your email marketing? Let TriAd Marketing & Media help you! Contact us today 800.28.TRIAD!

TriAd Marketing & Media Launches New Website

new website

TriAd Marketing & Media is proud to announce the launch of our new website! We believe this site perfectly demonstrates our dedication to the industry, creativeness and hard work. Each and every one of our associates have contributed in some way to our new site which allows our individual personalities to shine through.

For the new site, our web department wanted to build a site that was more engaging and dynamic than most sites. They were able to incorporate more animation (created by our talented art department) and interactive elements while also being compatible with mobile phone and older web browsers.

We wanted to create a site that is different from all others you see.  Many templates today are following similar designs and we feel our new site needed to break through the clutter. From the navigation function, to the “growing” graphics and the animated headshots of our Team, we have really put some “fun” into functionality.

We also want to celebrate our Ideas that Inspire mantra.  We believe that our Ideas which we bring to our client work, need to Inspire their customers into action.  We hold this belief in front of us as we work on every project. It is our promise to you, our client, every day.

(Make sure to be on the lookout on the site for what inspires our associates).

There are many new pages and features to check out including:

  • The header video to show off what a day at TriAd is like
  • Meet TriAd page
  • Our portfolio of some of our favorite projects
  • What We Believe which shows off our core values

We hope you find the new website has a unique look, easy to access information and we wish to establish this as a source of information for those who our site. Thanks to everyone at TriAd for their help in making our new website. When we are inspired to do great things, results happen!

Let’s do great things together!

Without further ado, check out all the greatness: