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Core Value #4: Forward Thinking

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The marketing and advertising industry is constantly changing and evolving. There are new things to be learned each and every day. The fast-paced tempo of the industry is what continues to keep the people here at TriAd Marketing & Media excited to come to work today and happy with their chosen career path. It drives their need for knowledge.

A huge part of what we do here at TriAd revolves around digital media. This includes email marketing, social media, electronic publications, blogs and podcasts. Digital media is constantly changing, the largest, most used social networking site can change very quickly. The most effective way for your company to be advertising can change in no time. That is why it is crucial that we are forward thinking. We need to know the next best thing so that we can suggest it to our clients if we see fit. It is our responsibility to provide solutions for our clients. We are experienced and innovative. We embrace change and are always seeking new opportunities for our clients.

“Those people who develop the ability to continuously acquire new and better forms of knowledge that they can apply to their work and to their lives will be the movers and shakers in our society for the indefinite future”, said Brian Tracy. This quote is truly what TriAd Marketing & Media is about. There are no stagnant people here, everyone here has a thirst for learning about the latest trends in their industry and knowledge that can ultimately improve their quality of work.

Our employees are always looking for ways to improve and better themselves in the workplace. Every quarter we set individual goals that help us become better and more efficient at what we do. At the end of every quarter, we hold one another accountable for achieving these goals, we review the goal we set for ourselves then discussed how we achieved them and what we learned! Forward thinking is one of the best attributes of the associates here at TriAd Marketing & Media.

Core Value #3: Own It!

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Taking ownership of your work and your role on the team here at TriAd Marketing & Media is crucial. Every member of our team is fully accountable and responsible for their individual area, as well as their part of our creative team. As young children, we are taught to take responsibility for our actions. This does not change as we progress through life.

As a small, creative agency of 13 people it is very important that we possess ownership of the different projects we are taking on as individuals and ones that we are tackling as a team with the help of other departments throughout TriAd.

For years and years, TriAd has been creating quarterly and bi-monthly transportation publications for various associations across the country. The transportation publications require the support and teamwork of different departments. The salespeople are responsible for selling advertisements for the magazine. The art department is responsible for making the magazine look visually appealing, make people want to pick it up! Our Editorial Director attends events, researches information and conducts interviews in order to write the highest quality content for the different issues. All these different roles are vital to the creation of the magazines for our clients. If someone chose not to take ownership of their role, the final product would be lacking and ultimately effect TriAd as a whole. But thanks to our amazing staff, we can trust others to do their part as well.

You have to ask yourself, what do you want people to walk away with? We all have a strong personal sense of what we want success to look like and strive every day to achieve that. Taking ownership of your role on the TriAd Marketing & Media team includes but it not limited to the work you create, it also pertains to your role in the culture. Interacting and getting to know your fellow employees is a part of the puzzle as well. Overall, we value a strong personal integrity here and owning everything that you do!

Core Value #2: Passion In All That We Do

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Our next core value that is vital to our company is, Passion In All That We Do. Fortunately, this comes naturally for everyone here at TriAd Marketing & Media. Each and every person can honestly say they love their job, the industry and the fun we have here at work. That is something that makes this place so great. We know that a happy agency = happy clients.

We have fun doing what we do, working and playing here at TriAd. The work itself is fun for our employees because of the passion they have for what they do. “I love what I do! I love sitting down at my computer, putting my headphones on, cranking my tunes and clicking my way to creating the most bad@$$ artwork I can create. Regardless of how big or small the client, regardless of budget, I want it to look the best I can. My passion for this is to make things look awesome, that is what I want in the work I do at TriAd” said Graphic Designer, Eric Brown.

Not only are we passionate about the work we do, we are passionate about TriAd. We have different events throughout the year that let us step away from the work for a couple hours and enjoy a drink and a laugh together. Our favorite events include: Chili Bowl, TriAd-A-Lawn, Putt Wars, the annual Christmas party and the occasional happy hour just to celebrate a Friday.

Our team is unique, each and every member brings something different to the table that we would not function as well without. We are passionate and persistent, and deliver big results.

We also want to give a huge thanks to Eric for creating these wonderful Core Value posters that are hanging on the walls of TriAd (and pictured to the left).

Core Value #1: Service Excellence

Over the next few blogs we are going to be discussing the core values that we are built on and incorporate into everything that we do here at TriAd Marketing & Media. Core values are the foundation of a business; they are what employees can turn to for guidance and should be reflected in every piece of work that is produced. The first core value that we are going to discuss is Service Excellence.

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As an agency, we are driven by demands given to us by the client. Service excellence means more than just taking orders. We are proactive and responsive thinkers here at TriAd, when faced with a obstacle, our creative minds immediately jump to how we can fix it and in the best way possible. We provide clear, consistent communication and extraordinary work. Our clients are our number one priority; our employees go to extensive lengths to ensure 100% satisfaction which results from effective communication and top of the line work.

We are committed to superior customer experience, every time. Which is reflected in our integrity from our customers. TriAd Marketing & Media recently celebrated its 44th birthday, one of our favorite clients, Team Fishel, has been with us throughout all 44 years. We cannot thank Team Fishel enough for allowing us to work with them for all of those years. A partnership between two businesses that lasts that length of time is a true testament to TriAd Marketing & Media and shows the great distances we will go to in order to give our clients the very best.

 

 

Improving SEO Part Two: Advertising Blog Posts

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Do you want your blog to be seen by more people? You’ve spent hours researching and writing this blog. Now it is time to show off your hard work. Writing the blog is half the battle of posting a blog, the other half is getting that blog seen and read by as many people as you can out there on the internet.

Social Media

The first place people usually turn to post it is social media. Facebook and Twitter are two great places for blog posts. It is helpful to make a title that really stands out to your readers and makes them want to read your blog. A picture that goes along with the text is another helpful way to get reader’s attention. Since it is the norm to post on twitter 2-3 times a day, you can tweet your blog out multiple times as long as the text included with the link is different every time. No one wants to see the same tweet over and over again, that could cause a decrease in followers.

Reddit

Have you ever used Reddit? Reddit’s slogan is “the face of the internet”, so if you haven’t used it before, now would be a great time to start! Reddit has different categories called ‘sub reddits’, which have different topics for people to post interesting articles to. Once you post your article to a certain sub reddit, it will either gets votes up or down. If people find your article interesting, they will click on the up arrow and if they do not like it they will give it the down arrow. It is okay if you get the down arrow, it is the internet after all. The up arrow will keep your article to the first page of the sub reddit for longer, so the more the better. When you are using Reddit, it is important to be interactive and show that you have a presence on there. You don’t want to just login, post the article and leave. Reddit will start to pick up on that and label you as spam which will hinder you from posting future articles.

StumbleUpon

StumbleUpon is very similar to Reddit. There are different categories that pertain to many different topics. The first step would be finding the category closest to what your blog post is about.  Unlike Reddit where you can post the same link multiple times, you can only post the link once on StumbleUpon. Just like Facebook and Twitter, it is important to choose a picture that relates to the blog and a good title in hopes that will lead to more people clicking on your link.

These sites take time, you need to grow your profile in order to look more credible. This may seem like a lot of work but these can be great places to post your blogs in order for them to be seen by more people. A huge thanks to our web developer, Brian Canini, for these helpful tips. Happy blogging!

TriAd-A-Lawn Fall 2016

The annual TriAd-A-Lawn took place last week! It was a gorgeous fall day out on the lawn full of fun games and delicious food. The theme for this year’s event… drum roll please… Hillbilly games! TriAd-A-Lawn commissioner, Michael Dubs, really out did himself this year. The day started with football draft style team picking. Stacy Smith (Team McCoy) and Chelsea Amato (Team Hatfield) were the two captains in charge of picking the finest talent. The afternoon consisted of 3 games: Sling Shot, Toilet Seat Horseshoes & finally the Sack Race. Action shots of each game are pictured below! Each game had a set amount of points, then they were totaled at the end where Team Hatfield reigned supreme. Each member of the team brought a dish to fit the theme. These fixings included: corn dog casserole, baked beans, hillbilly caviar, pulled pork and hillbilly teeth just to name a few. Dave Keller, President of TriAd, even had a themed outfit for the games. It was another GREAT TriAd event!!

TriAd Marketing & Media Celebrates 44 Years!

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TriAd Marketing & Media was originally founded in 1972 by Lee Ault, Ken Keller and Pat Reynolds with the original name of Tri’Advertising, Inc. The 3 founding partners had different reasons for agreeing on the name. Mr. Keller, who proposed the name, meant to imply “3 in advertising.” Mrs. Reynolds thought the name suggested harmony or blending of talents as a “triad” in music. Mr. Ault, whose vision shaped the early years of the company, felt the name embraced his concept of a “communications clinic”. His idea was that 3 independently owned (an advertising agency, a public relations practice and a sales promotion firm) that would collectively provide marketing expertise small local businesses required.

TriAd’s account list grew steadily. The agency was selected to prepare and place all advertising for 8 consecutive Ohio State Fairs, and in 1975/76 was chosen to write, photograph, art direct and produce the national commemorative program for the American Freedom Train.

Inevitably, the years brought change. Mrs. Reynolds left the company in 1979 and in 1986, Mr. Ault sold his shares in the company to Mr. Keller. Dave Keller, current President of TriAd Marketing & Media, bought out Ken’s shares after his retirement in 2001.

Now that we have learned about the history of TriAd Marketing & Media, let’s talk about where we are today. On October 1st, 2016 TriAd will have been in business for 44 years. Currently operating with 13 full-time staff members whose expertise range from new trends in the industry such as web development, SEO, social media and video production to the skills that the company was founded on such as marketing, publication editorial and production, communications, sales promotion and public relations.

Bob Dawson, Digital Media Director, has been with the company for 13 years, his favorite TriAd memories include the quarterly events, esp. the ‘TriAd Chili Bowl’ (probably due to the fact that he is an AMAZING cook). Bob says, “It’s great for team-building and gives TriAd associates a chance to have a wonderful time”. During the past 13 years Bob has watched TriAd transition into new areas of business; move into a new building; acquire associates from another company; and build an exciting culture that gets better every year. His favorite thing about TriAd is the closeness he has with his co-workers. “I truly feel it betters our product when we can openly communicate with each other”, said Bob.

Stacy Smith, Account Coordinator, recently celebrated her one-year anniversary with the company. Stacy came to TriAd with 15 years of experience in corporate event planning and her personality has brought wonders to the office. “With some of our long standing clients it continuously challenges us to think differently and to keep our eye on what’s next. I like that our relationships with clients are more like partnerships. Creating & building a better brand together. We create a better view/lens for others to see what our clients are all about,” reflected Stacy. She also loves that everyone’s personality shines through their work. “We have a very talented group of people that work here, you have the ability to be yourself while producing great work, and everyone’s willingness to help each other be more successful”.

We truly love what we do here at TriAd and have fun doing it. We are looking forward to many more successful years to come!

Improve your blog’s SEO

Blogs are everywhere. If you ask Google a question, chances are it will bring up a couple blogs relevant to what you asked. Blogs are informative, a quick read and improve SEO, which is why a lot of companies have a blog on their website. Blogs are important here at TriAd Marketing & Media, we take pride in the writing we do for our own blog and our clients’ blogs.

Recently one of our web developers, Brian Canini, hosted an SEO workshop for the TriAd employees to help us improve our blog’s SEO. He offered so much insightful advice and we have already seen vast improvement in our SEO. Here are some of the improvements that Brian told us to make.

  1. Use Google Keyword Planner. Whether you have been writing a blog for some time, or just started, it is important to know your target audience. The interest of your target audience will determine the topic of your blog. Then you can use Google Keyword Planner to find which keywords are the strongest and include them in your blog. Make sure to include the keyword in the title of the blog and in the permalink.
  2. Try not to have long blocks of text in your blog. Break it up by using different paragraphs, bullet points, lists or numbers. This will keep readers on the page. It is hard to hold the reader’s attention if they look at your blog and just see one big box of text. A good rule of thumb is keeping it to one idea per paragraph.
  3. Include internal and external links. If you are directing your readers to a different page on your website, include the link to make it easier for them. This will keep you from losing readers while improving your SEO at the same time. If you got your information for the blog from somewhere else, then make sure to include those links. Even if you are directing readers towards other sites, Google, and the reader, will both appreciate that you are helping the reader as much as possible.

These are just a few ways to improve your blog’s SEO, make sure to check our blog regularly to stay up-to-date with the latest SEO trends. A huge thank you to Brian for all of this help information!

18th Annual Kiwanis Charity Regatta

On August 29, 2016, TriAd Marketing & Media sponsored and participated in the 18th Annual Kiwanis Charity Regatta. The Kiwanis Charity Regatta is a fund-raising event that generates fun, enthusiasm and community spirit on behalf of childhood literacy. Businesses, like TriAd, and community leaders use super-soaker water guns to propel their decorated “yachts” across a large wading pool. Several heats help determine the prime contenders for the final event. The winner gets $1,000 donated to the charity of their choice.

Proceeds support the Summer Reading Club of the Columbus Metropolitan Library and the many charitable activities of the Kiwanis Club of Columbus. Kiwanis Club of Columbus gives approximately $80,000 annually to the community as a result of its fund-raising efforts. These funds go to a variety of organization, mainly focusing on improving the lives of children and their families. Dave Keller, President of TriAd, is an active member of the Kiwanis Club of Columbus.

The yacht submitted by TriAd Marketing & Media was created and designed by the talented, Eric Brown is shown below. “This year’s design presented more of a challenge with the paint job than the actual building, it was my first attempt at creating a weathered look. But as always, a lot of fun! Fun side note: The bolts are actually googly eyes, if you shake the boat you can still hear them rattle around”, said Brown.

TriAd was not victorious this year, but we still have a great time at such an amazing event. We can’t wait return next year! Check out all the pictures from the event below.

Who is on Social Media?

These days it seems like everyone is using social media, and to some extent that is correct. Social media has had a huge impact on marketing and the way we live our lives. Consumers are Document-page-001 (1)constantly interacting with their favorite brands or taking to social media to voice their opinion on service and customer satisfaction. Social media also plays a huge role in brand awareness, if customers are seeing their favorite brands appear on their social media newsfeeds  or seeing their friends talk  about different brands, they are more likely to interact with that brand themselves. Whether that may be purchasing an item from that brand or interacting with them on social media.

TriAd Marketing & Media has created this infographic to better understand who is using social media and which platforms are they using. After  discovering and interrupting this research, the associates here at TriAd Marketing & Media believe to have a better understanding about which platforms our clients should be using to reach their target audience. It is also important that we know which social media outlets are on the rise so that way we can best advise our clients in the future as well.

The percentages shown in the infographic are out of the number of users on the internet.The internet has 3.4 billion users, there are 2.3 billion active social media users, and Facebook reigns supreme with 1.71 billion users.

  • Nearly 3.8 billion people have access to the internet via mobile devices.
  • Close to 2 billion people are active social media users.
  • 91% of retail brands use 2 or more social media channels,
  • The amount of social media users has risen by 176 million in the last year.
  • Facebook shares have the greatest influence on Google search rankings in the U.S. followed by backlinks.

Statistics above found here.

As you can see social media has taken the world by storm and that does not look like it is changing anytime soon. Make sure to keep up with our blog to learn about any new and upcoming trends in the world of social media.