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Web Ideas that Inspire

TriAd Marketing & Media is excited to unveil our latest video series, Ideas That Inspire! Our associates are the core of our company and we want you to get to know them better. The first video features our web team, Elliott Benzle & Rowan Kempf. Learn more about the duo and what inspires them in the video below:


TriAd Marketing & Media Celebrates 45 years!

TriAd 45

TriAd Marketing & Media was originally founded in 1972 by Lee Ault, Ken Keller and Pat Reynolds with the original name of Tri’Advertising, Inc. The 3 founding partners had different reasons for agreeing on the name. Mr. Keller, who proposed the name, meant to imply “3 in advertising.” Mrs. Reynolds thought the name suggested harmony or blending of talents as a “triad” in music. Mr. Ault, whose vision shaped the early years of the company, felt the name embraced his concept of a “communications clinic”. His idea was that 3 independently owned (an advertising agency, a public relations practice and a sales promotion firm) that would collectively provide marketing expertise small local businesses required.

Inevitably, the years brought change. Mrs. Reynolds left the company in 1979 and in 1986, Mr. Ault sold his shares in the company to Mr. Keller. Dave Keller, current President of TriAd Marketing & Media, bought out Ken’s shares after his retirement in 2001.

Now that we have learned about the history of TriAd Marketing & Media, let’s talk about where we are today. On October 1st, 2017 TriAd will have been in business for 45 years. Currently operating with 14 full-time staff members whose expertise range from new trends in the industry such as web development, SEO, social media and video production to the skills that the company was founded on such as marketing, publication editorial and production, communications, sales promotion and public relations.

Web Developer, Rowan Kempf, has been at TriAd Marketing & Media for almost a year now. He noticed right away the unique personality our company has. “TriAd has a special personality, something that sets our team apart from other companies; this personality lives in the work we do and the clients we serve, and I think they sense that. Since my first day, I have seen the TriAd team strive to make our personality shine and to innovate our services, aims that I believe have helped this company’s legacy thrive”, said Rowan. Our 14 individual personalities fit like pieces of a larger puzzle that make up the personality of TriAd Marketing & Media.

Not only do our different associates work well together to achieve the best results for our clients, but we genuinely care about one another and our lives outside of work. Crystal Vance, Advertising Sales Representative, has been at TriAd for almost 7 years and is grateful for the friendships she has made during her time here. “The thing that sticks out most for me about my work family is when I was pregnant with my daughter and had to be on bed rest in the hospital for weeks leading to her birth. Many TriAd staffers came on their lunch hour or after work to hang out with me and help alleviate the boredom.  Then, when she was born the whole staff piled into my tiny hospital room to visit with her. It was very sweet,” said Crystal.

In addition to our wonderful associates, TriAd Marketing & Media would like to thank our clients. We would not be where we are today without you. TriAd is looking forward to many more successful years!

2017 Brand New Conference


Last week, our associate, Rowan Kempf, drove 320 miles to Chicago, Illinois to attend the 2017 Brand New Conference, a two-day event regarding corporate and brand identity. The largest event of its kind, the conference attracted 1,000+ identity design devotees from across the world. Rowan had the fortune to listen to 20 design leaders as they shared their backgrounds, work experiences, and personal lessons accumulated over the course of their careers. Below, he briefly reflects on the conference and its content.

As a web developer, what could I possibly learn from this event to implement in my area of specialization? To some, corporate and brand identity may seem far removed from web development; however, I believe that an identity-thinking approach is relevant not only to my specialization but also to most every profession. Among other topics, the conference speakers described methodologies like “budget your mistakes and minimize risks” or “stick to your priorities.” In the context of corporate and brand identity design, a set of principles like these can help to strip away unnecessary or misleading design choices that would obfuscate an identity; likewise, any similar set of principles could be an effective guide for web developers, like me, and professionals like you.

Here at TriAd Marketing & Media, our team has its own set of principles. We are client-focused and forward-thinking, we value accountability, we believe in service excellence, and we are passionate in all that we do. The success of a team relies on its ability for individuals to collectively align themselves with values like these. They provide meaningful direction, a purpose. Having attended the Brand New Conference, I am inspired to develop a personal set of principles that guide my decisions to be the best that I can be, and I encourage you to do the same!

Photo Credit: UnderConsideration 

Video Ideas that Inspire


Captivate, indeed.

When our client, Zink Foodservice, wanted to increase awareness of their ‘Zink University’ (ZU) education program, we decided to make a Hollywood-style movie trailer, showing ZU is more than just a ‘class’. We helped promote the program and boost participation and recognition throughout their industry. This is what we do.

With more than 30 years of video production experience, our award-winning team will take your corporate story and make it shine. With video, we do more than just communicate – we fascinate. Check out the video examples on our YouTube channel to see how we can tell your corporate story and get people talking about YOU!

2017 Florida Transportation Builders’ Association Annual Convention

Over the past weekend, our associates, Jerry Marks and Crystal Vance of TriAd’s Publication Staff attended the Florida Transportation Builders’ Association Convention held at Amelia Island’s Ritz Carlton.  TriAd Marketing & Media has had the privilege of working with the FTBA for many years now. TriAd covered more than 22 hours of convention activities for Florida Transportation Builder magazine, which is one of five association magazines we produce.

Every year, the summer issue of the magazine is released at the convention and is a huge hit! In addition, TriAd Marketing & Media provided little bottles of aloe to help relieve the sunburn from the previous day’s outdoor activities. The convention is an excellent networking opportunity for the members of the organization.

This was the 11th Convention for Jerry and 7th for Crystal. “Being an FTBA Convention “veteran,” this event is an opportunity to reacquaint myself with FTBA staff, members and their families, as well as stay atop the issues facing Florida, its heavy-construction industry and transportation system. I have developed a tradition of sorts with several FTBA members and FDOT staff in taking yearly photos of families. This year I was reminded of a photo I had taken six years ago of a then high school sophomore that is now a college senior; the parents thought so much of the “family photo” that it remains on their cellphone to this day” stated Jerry.

“FTBA – from the association staff to its members – know how to host an event and throw a party. From Thursday’s Welcome Reception to Sunday’s Prayer Breakfast – and the more than 60 hours of scholarship breakfasts, general sessions, roundtable discussions, chairman induction and more in between – the association’s staff and resort staff had everything well organized. This was appreciated not only by attendees, speakers and guests, but also by myself in covering the events for the upcoming magazine issue” discussed Jerry about the convention.

“For me, I always enjoy the passing of the gavel to the new FTBA Chairman.  This year Bob Schafer (Ranger Construction) gave a charming speech that involved a humorous video dedicated to FTBA President Bob Burleson about herding cats and also reaffirmed that the FTBA members are a family”, Crystal exclaimed when asked about her favorite parts of the annual convention.

The FTBA associates work tirelessly to make the convention fun, informative and a great opportunity to see industry partners. Crystal also enjoyed the yoga, pool party and as always, the family friendly costume party that takes place every Friday night of the convention. The theme for the costume party changes every year, which allows people to expand their creativity from year to year. The theme for this year was “A”, every costume had to be something that started with the letter A. The convention is the perfect mix of business and fun!

To our clients, we thank you not only for the hospitality we receive when we attend these events, but also the privilege of working with you. Having the opportunity to cover our clients’ annual meetings, conventions and conferences is one of the nicest benefits of doing what we do. We look forward to more years together!

3 Steps to Accessing the 3-Pack: Google My Business and You


Recently, Google has implemented a change in the layout design of its search results. Previously when a user searched for services, Google would display a 7-pack of local business listings. Now that group has been reduced to a pack of 3. What does that mean for your business and being seen in Google’s search results? Search engine optimization (SEO) can be complex and your listing’s performance relies on many variables; however, there are simple steps you can take to ensure your business is more likely to appear in the featured 3-pack on Google.

1. First, you will want to claim your Google My Business listing. By claiming your listing, you are taking ownership of your company’s visibility on Google. Make sure to complete your listing’s profile with as much relevant information as you can. Set your listing categories to keywords that potential clients may use when searching for specific services on Google and add a local phone number and website that clients can use to contact you.

2. Next, make certain that your business listing remains consistent across all online platforms, including your website. For example, if your business’s name is “Bluegrass Lawn Services, Inc.,” then your Google My Business listing, website, social media profiles, and other citations should all read “Bluegrass Lawn Services, Inc.” – not “Bluegrass Lawn Services” or “Bluegrass Lawn Services Columbus.” The same method should be applied to your address and phone number as well; consistency is key.

3. Finally, you should create a reliable system for collecting actual client reviews, ideally good ones. The more positive reviews your business receives from real people, the higher your business listing will appear in Google’s search results – and you will increase the probability of your business accessing the 3-pack.

These 3 steps are fundamental in optimizing your Google My Business listing. If you would like to learn more about Google My Business and search engine optimization, please visit or call us at 800-28-TRIAD!

Your Company has a Compelling Story! We can help you tell it!









Let TriAd Marketing & Media create a video highlighting your product or service with Ideas That Inspire – Ideas that compel action!

Video will:

  • Bring your customer into your facility for a virtual tour
  • Communicate your company personality and why someone should do business with you
  • Educate and inform employees and customers
  • Help rank your website higher on Google Search

TriAd has over 30 years of video production experience to creatively bring your story to life. Call TriAd Marketing & Media to learn more!

Head over to the Video portion of our website to see our past work:

The Importance of Customer Reviews

Chances are if you have had a great experience or a terrible experience, you might have taken to some form of review website to express your opinion. Online review forums have opened up endless possibilities for consumers to have their opinion be heard. You have the chance to review almost anything and everything today. From clothing, to restaurants, stores, car shops, even individual employees at their places of employment. Customer reviews range in thoroughness and truthfulness, but they do hold a powerful effect on the behavior of your audience.

Importance of Reviews

Reviews prime blue banner button

The question is, how big of an impact are they making? Can they make or break someone giving you their business? The number of online consumers who read and trust online reviews is increasing. BrightLocal conducted a survey in 2016 about the importance of online reviews, here are a few important takeaways from the article:

  • 84% of people trust online reviews as a personal recommendation
  • 7 out of 10 customers will leave a review for a business if they are asked
  • 90% of consumers read less than 10 before forming an opinion about a business
  • 54% of people will visit the website after reading positive reviews
  • 73% of consumers think that reviews older than 3 months are no longer relevant
  • 74% of consumers say that positive reviews make them trust a local business more
  • 58% of consumers say that the star rating of a business is important

All of the statistics listed about prove how reviews can truly make an impact on your consumer base and grow your business. Reviews can instill trust in the company and its products/service and help consumers feel more confident that they are making a good investment. Reviews help conquer customer’s fear of the unkown.

Public Relations Opportunity

No one ever likes to get a bad review, but it does happen. Business owners this is your chance to take matters into your own hands and directly reach out to that person to make it better. To make sure you are addressing the bad reviews, it is important to make sure you are actively checking the reviews and making sure none go unnoticed. If you receive a bad review, respond immediately. Look up the customers, what they purchased or anything you can to gain more information on the subject and why it went wrong then explain this to them in the nicest way possible. Go above and beyond to improve that person’s image of your business. Not only can this right the wrong with this person, others will see that you have reached out and attempted to fix the problem as well.

Marketing Opportunity

Online reviews are necessary for any successful company in today’s market. Everyone has an opinion and you want to sure they are projecting positive reviews of your business. Reviews are a great way to get people to head to your website or pick up the phone and give your business a call.

SEO Optimization for YouTube Videos

Youtube logo on iPad screenVideos have become increasingly popular in the world of digital media. If your company has invested both time and money in video production, then you want to get those videos in front of as many people as you can.

YouTube is THE place for videos. If your company does not have a YouTube channel, you can create one by setting up a Gmail account, from there you will be able to set up a YouTube account. Posting on YouTube will help your SEO by giving you a “backlink” that is a credible source when Google is determining where to put your website in search results.

Once your video is posted to YouTube, it is time to start sharing the link.

  • Videos attract and gain tons of attention on social media. Be sure to put it on your different social media channels, if you think the video is not getting the attention it deserves, do not be afraid to post it more than once.
  • If your website does not have a video section on your website, this can be the first one! Adding videos to your website is a great way for customers to learn more about your business and make it feel more personable.
  • Blogs are a great place for videos to allow more of an interactive experience with your website visitors.

SEO tips and tricks:

  • Name your video using key words that will help people discover your video. For example, if it is about collision repair, name the video “Collision Repair Three-C Body Shop”
  • Utilize the description portion of your video. Explain what the video is about and make sure to add your website’s URL and contact information so someone can contact you as soon as they are done watching the video.
  • Fill in all the information you can on the “Advanced Settings” tab.

Now share away! Under your video there will be a Share button which allows you to share the video on over ten different websites and social media channels.

Check out TriAd’s own YouTube channel to see some of the amazing work our Video Department has done:

TriAd Honored with 2017 Telly Award


The Telly Awards is a national competition to honor the finest in film, video, web and television productions. More than 13,000 entries are received annually from all 50 states and 5 continents, with past winners such as NBC Universal, ESPN International, Microsoft and The Walt Disney Company.

TriAd received a 2017 Silver Telly Award for ‘The Freed Center’s 25th Anniversary’ video production, in the category of General-Educational Institution for Non-Broadcast Productions. The Silver Telly is the highest honor in the national Telly Awards competition.

This is TriAd’s fourth Telly Award, and its first-ever Silver Telly Award. Bob Dawson, TriAd’s Digital Media Director, was asked to produce a video highlighting the 25th anniversary of Ohio Northern University’s famed ‘DeBow and Catherine Freed Center for the Performing Arts’. The video was a centerpiece of an anniversary gala event on Ohio Northern’s campus in April 2016. The video tells the story of the Freed Center’s inception, construction, and long history of attracting legendary performers to Northwest Ohio, as well as serving as a premier educational center for the performing arts.

TriAd’s Telly Award is currently on display at TriAd’s headquarters in Westerville, OH. Each statuette is nearly 12 inches tall, weighs more than 4 ½ pounds, and was designed by the same firm that makes the Oscar and Emmy awards. The award is custom-engraved to highlight TriAd’s winning production.

Congratulations to Bob Dawson and TriAd Marketing & Media for this amazing honor! Click the link below to watch the award-winning video.