Form submitted successfully, thank you.

Error submitting form, please try again.

Yearly Archives: 2009

TRIAD Contributes to “All Glammed Up” Event

Once a year, Dress for Success Columbus hosts a special sale of fashions generously donated to their agency that are not considered interview or workplace appropriate. Dress for Success is an international non-profit organization devoted to improving the well being of women. The mission at Dress for Success Columbus is to promote economic independence of […]

View full post »

THE BEST LAID PLANS…?

Every October a familiar scene unfolds in marketing departments and ad agencies throughout the country. “Gosh darn it! This year we’re going to have ad budgets approved and media plans wrapped up by Thanksgiving…for sure!”  There’s always a determined shake of the fist or a slap on the desk to show resolve. But Turkey Day […]

View full post »

Why Be Shy?

You should be bold with your marketing tactics. We are not talking Billy Mays and yelling at the TV cameras. You also don’t have to say you have a sale ending Wednesday night, every week. Being bold or shameless doesn’t have to mean less tact — it means you are willing to market your company […]

View full post »

Who Doesn’t Like Free?

Ever hear the saying, “Nothing in Life is Free?” Well we don’t think that is true when it comes to media and PR initiatives. Free press is the golden cup, the thing we strive for… after all, doesn’t everyone like getting something free? The trick to getting free press starts with having something worthwhile to […]

View full post »

Speak for Yourself … Better Yet, Have Your Customers Do it for You!

Testimonials can be a powerful tool for any business in a variety of marketing outlets. Brochures, television ads and radio spots all hit home with testimonials. Whether you’re launching a new product or revitalizing your company image, your potential customers will feel more comfortable knowing others in the same boat as them have had positive […]

View full post »

End of Year is Upon Us

Can you believe it is November? Where did the year go? November is the host of National Adoption Day, Veterans’ Day and Thanksgiving followed by the famous day for shopping known as “Black Friday.” November is also Pancreatic Cancer Awareness Month, National Novel Writing Month, Alzheimer’s Disease Awareness Month, American Diabetes Month, Lung Cancer Awareness […]

View full post »

Ways to URLs and Landing Pages through Direct Mail

Whether you are looking for new customers, attempting to grow your association membership or running for political office – a landing page with information specific to your campaign, sales initiative, particular product or service can be a strong marketing tool. If you get your customers and prospects to access your landing page, you can capture […]

View full post »

In Tune with Ohio

We all know there is some interesting stuff out there on the World Wide Web, some not appropriate for discussion. Just this week, I stumbled upon a Web site that puts facts and data throughout the 88 Ohio counties in tune with the 88 piano keys. Think someone has too much time on their hands? […]

View full post »

Social Media Part 4: YouTube for Your Business

YouTube is more than videos of little kids being silly, bridal parties dancing down the aisle and dogs on skateboards. You may not have given it much thought, but YouTube can also be an extremely effective social  networking tool for your business. In March of 2009, YouTube had reached 100 million viewers. TRIAD has recently […]

View full post »

Social Media Part 3: LinkedIn

Are You ‘Linked In’? By now you know of MySpace and Facebook. These are more of what you might call “personal” social networks, while LinkedIn can be a tool for “business” networking. Some people look at LinkedIn as just an online rolodex, but in a larger scheme it can be utilized as a personal contact […]

View full post »