CNBC has picked up a press release written by the TRIAD public relations team for Flight Options of Cleveland, Ohio. Flight Options is introducing a fractional jet ownership program for a new super-light jet called the Phenom 300. How did we get this great press coverage for our client? We timed the press release to coincide with a current issue or hot topic in the news today. In this case, we give the press something positive to say about private jet travel during these challenging, post-bailout economic times. Every week it seems you read another story about corporations taking it [...]
Here are a few tips to consider when you are writing your next email, and the Call-to-Action. Stay focused. You want to take advantage of every client interaction, but your main email message will be much more successful if your message isn’t cluttered with multiple call-to-actions. Say it right off the bat. We’ve all hear of the phrase "above the fold." This is where the first mention of your call-to-action should be. It should be visible in your client’s preview pane. Say it often. Make the next step easy for your email recipients. They shouldn’t have to think about what [...]
Your next sale or business deal is just a … a) hand shake away b) phone call away c) click away All of the above! Businesses are busting down the doors of the online world in efforts to boost their profiles but Twitter alone will not lead customers to you. The world of social media is evolving so fast we can hardly keep up. One thing we do know for sure is that the more tools we have the better. That is if you know how to use them properly. Facebook, LinkedIn, Twitter, YouTube, Flickr, Blogs – these are all [...]
TRIAD has been privileged to have had long, successful relationships with many of our clients. One of which is Ruscilli Construction Company. We have been partners with Ruscilli since 1978 and have served a vital role in helping them grow over the decades into one of the Midwest’s largest full service construction firms. From internal and external communications to sales materials and video – our involvement in their marketing and advertising efforts have touched on it all. One of the most current pieces (seen below) highlights Ruscilli’s work for COSI Labs in Life and was seen in Business First of [...]
TRIAD is excited to partner up with Editor-in-Chief Dr. Myron Raney to sell the advertising space in the Executive for Christ publication. Executive for Christ is a new online publication that will be launching its inaugural issue on July 1, 2009. With a targeted readership of 3.2 million, Executive for Christ will be reaching out to the top percentile of church, ministry and faith community leaders. To learn more about the Executive for Christ publication please visit www.executiveforchrist.com or contact Megan Nowak, TRIAD Advertising Sales Representative, at 800-288-7423.
Danielle Neil, Graphic Designer and down right cool associate of TRIAD was recently awarded the Ideas that Inspire award. This award is given quarterly to one lucky TRIAD associate that has gone above and beyond, or just had a pretty awesome idea that benefited our clients, other associates and/or the company as a whole. Danielle was selected for the award because of her innovative ideas of how to get our new Web site updated in a cost effective and timely manner.
Giving back is truly part of being involved in a community and TRIAD is proud to help out where we can. Dave Keller, president of TRIAD, is the Homeless Committee Chair for The Kiwanis Club of Columbus, and as such, volunteers at the Manna Café on East Broad Street. In May, Cynthia Birchfield, Account Executive at TRIAD, joined Dave serving dinner to over 150 Homeless individuals and families. These evenings are very lively and filled with love and appreciation.