Form submitted successfully, thank you.

Error submitting form, please try again.

Yearly Archives: 2010

Advertising 2011…Are you overwhelmed yet? Part 2

In my last blog I talked about the overwhelming choices available in today’s advertising world and how making the right choices for small businesses can be difficult. Along with the choices, there is an ocean of misinformation that complicates the advertising equation. A few examples… Your daughter just got home from college and tells you […]

View full post »

Clearer Vision, After I Sobered Up

I recently took a trip to Napa Valley to tour the wineries. While the distance from Sonoma to Calistogo is only 20 miles, you have more than 500 wineries to choose from. As always, life is full of choices and while I would have loved to visit each one, I had neither the time nor […]

View full post »

Thanksgiving 2010…Parting Thoughts

Most Thanksgiving anecdotes, nostalgia and recollections happen before the big day. They are part of our family traditions and fuel our anticipation of Turkey Day and the upcoming holiday season. This year I’d like to offer a slightly different perspective. With Black Friday done and gone, and Cyber Monday burning up the web, take a […]

View full post »

TRIAD Produces Video Honoring OSU Legend Jack Tatum

As The Ohio State Buckeyes prepare to battle ‘That School Up North’ this Saturday, TRIAD helped to honor one of their all-time great defensive backs – the late Jack Tatum. Last night, the Central Ohio Diabetes Association honored the former Buckeye at their annual ‘Celebrities for Diabetes’ event. Tatum was a strong supporter of diabetes […]

View full post »

Maintaining RELEVANCE in E-mail Marketing – Tecstone Granite rocks!

One of the biggest challenges facing e-mail marketers is to deliver relevant content on a consistent basis. With In-boxes overflowing and only seconds available to win an “Open” decision, the e-mail sender can’t afford to disappoint. Irrelevant or stale content assures instant death – a “delete” or, even worse, an opt-out. Perhaps the most important […]

View full post »

Texting while Driving is on the Rise!

On my way to work this past August, I was stopped at an intersection in Dublin, Ohio, and was approached by a bike patrol officer to put my window down. The officer handed me an educational brochure about distracted driving, which focused on cell phone use. The brochure is part of Dublin’s new campaign to […]

View full post »

TRIAD Video Vault, Edition #2

It’s time for another edition of the ‘TRIAD Video Vault’, where each month, we dig into the depths of our massive video library and pull out some classic television commercials or video productions. For over 30 years, TRIAD has been producing quality television, radio and video productions for hundreds of clients. Today, we venture back […]

View full post »

Power of the Mo 2010

So this Movember thing is upon us once again. At first I thought it was completely a lark – the men of America rising up en masse and declaring “No Shaving” for a month… just because we can. How wrong I was! Each year, the month of November officially joins forces with the “Mo” – […]

View full post »

ADVERTISING 2011…Are you overwhelmed yet?

Major corporations spend more on marketing research in a day than most small businesses spend in a year on advertising. This piece on advertising is for small business owners who make advertising decisions themselves or who may have a small marketing department on staff. If you were to ask most business owners what has changed […]

View full post »

Animal Krackers!

TRIAD graphic designers Eric Brown and Danielle Neil love all things cute, funny and cuddly.  So they make weekly visits to Cute Overload and YouTube in search of a good laugh.  And because we can all use a dose of the cute and cuddly, they’ve compiled their Top 5 (for this week anyway) Funniest Animal […]

View full post »