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Monthly Archives: November 2010

Thanksgiving 2010…Parting Thoughts

Most Thanksgiving anecdotes, nostalgia and recollections happen before the big day. They are part of our family traditions and fuel our anticipation of Turkey Day and the upcoming holiday season. This year I’d like to offer a slightly different perspective. With Black Friday done and gone, and Cyber Monday burning up the web, take a […]

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TRIAD Produces Video Honoring OSU Legend Jack Tatum

As The Ohio State Buckeyes prepare to battle ‘That School Up North’ this Saturday, TRIAD helped to honor one of their all-time great defensive backs – the late Jack Tatum. Last night, the Central Ohio Diabetes Association honored the former Buckeye at their annual ‘Celebrities for Diabetes’ event. Tatum was a strong supporter of diabetes […]

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Maintaining RELEVANCE in E-mail Marketing – Tecstone Granite rocks!

One of the biggest challenges facing e-mail marketers is to deliver relevant content on a consistent basis. With In-boxes overflowing and only seconds available to win an “Open” decision, the e-mail sender can’t afford to disappoint. Irrelevant or stale content assures instant death – a “delete” or, even worse, an opt-out. Perhaps the most important […]

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Texting while Driving is on the Rise!

On my way to work this past August, I was stopped at an intersection in Dublin, Ohio, and was approached by a bike patrol officer to put my window down. The officer handed me an educational brochure about distracted driving, which focused on cell phone use. The brochure is part of Dublin’s new campaign to […]

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TRIAD Video Vault, Edition #2

It’s time for another edition of the ‘TRIAD Video Vault’, where each month, we dig into the depths of our massive video library and pull out some classic television commercials or video productions. For over 30 years, TRIAD has been producing quality television, radio and video productions for hundreds of clients. Today, we venture back […]

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Power of the Mo 2010

So this Movember thing is upon us once again. At first I thought it was completely a lark – the men of America rising up en masse and declaring “No Shaving” for a month… just because we can. How wrong I was! Each year, the month of November officially joins forces with the “Mo” – […]

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ADVERTISING 2011…Are you overwhelmed yet?

Major corporations spend more on marketing research in a day than most small businesses spend in a year on advertising. This piece on advertising is for small business owners who make advertising decisions themselves or who may have a small marketing department on staff. If you were to ask most business owners what has changed […]

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Animal Krackers!

TRIAD graphic designers Eric Brown and Danielle Neil love all things cute, funny and cuddly.  So they make weekly visits to Cute Overload and YouTube in search of a good laugh.  And because we can all use a dose of the cute and cuddly, they’ve compiled their Top 5 (for this week anyway) Funniest Animal […]

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Brand Image – TrimParts, Inc. chooses a First Class ticket!

In his now classic work Ogilvy on Advertising, the great David Ogilvy David Ogilvy (businessman) – Wikipedia, the free encyclopedia had this to say about brand image: “It pays to give most products an image of quality – a First Class ticket.”  That message rings as true today as ever. And it was recently embraced […]

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