The Creative Graveyard beckons…Come in! Come in!

In the spirit of Halloween, TriAd's creative team has developed "The Creative Graveyard".  This is the place to reflect on advertising campaigns and creative designs that should never be forgotten. Come and pay your respects to some really good ideas that finished their public life or ended up on the proverbial cutting room floor. May they all Rest in Peace. And may you have some fun and enjoy! Visit the Graveyard  

By | 2012-10-31T11:15:50+00:00 October 31st, 2012|Categories: Branding, Clients, Miscellaneous, Print Production, Web Design|Comments Off on The Creative Graveyard beckons…Come in! Come in!

Pumpkin Carving 2012: Zombies and Clowns

I have absolutely no problem whatsoever saying that Halloween is my favorite holiday. Christmas and its "lets start selling decorations as early as September" nonsense, Thanksgiving and its days of recuperation from eating far too much turkey, New Years and its onslaught of hangovers and headaches, 4th of July and its inevitable fire hazards … all pale in comparison to the awesomeness that is Halloween. Of the many activities that come along with Halloween, one of my favorites has to be pumpkin carving. I had in mind two pumpkins to be carved, both inspired by two of my [...]

By | 2012-10-26T16:29:37+00:00 October 26th, 2012|Categories: In the Community, Package Design, TRIAD News|Comments Off on Pumpkin Carving 2012: Zombies and Clowns

Blogging and Tweeting in the Fortune 500 and Beyond

The University of Massachusetts Dartmouth Center for Marketing Research does an annual study of social media use by Fortune 500 companies.  They’ve been doing it for the past 5 years so there’s been time for some trends to take shape.  This year’s report, Social Media Surge by the 2012 Fortune 500: Increase Use of Blogs, Facebook, Twitter and More, offers some very interesting data indeed. According to the 2012 report, 139 Fortune 500 companies (28%) had active, public-facing blogs.  By comparison, only 16% had blogs in 2008 and the past three years have been relatively flat at approximately 23%.  So [...]

By | 2012-10-23T14:17:50+00:00 October 23rd, 2012|Categories: Branding, Communications, Industry News, Marketing Tips|Comments Off on Blogging and Tweeting in the Fortune 500 and Beyond

TRIAD Video Vault #5

In this edition of the TriAd Video Vault, we take a look back at a sentimental TV spot for Park Federal Savings and Loan. The now-defunct bank was actually a founding client of TriAd, dating back to 1972. TriAd enjoyed a 20-year relationship with Park Federal, producing a variety of TV spots, radio jingles and in-store print materials. Ultimately Park Federal was purchased and changed its name to "Freedom Federal Savings and Loan”. TriAd continued its relationship with the bank by producing a 1987 TV spot for Freedom Federal (see TriAd Video Vault #2). Although we miss this warm and [...]

By | 2012-10-19T12:51:43+00:00 October 19th, 2012|Categories: Clients, Miscellaneous, Video Production|Comments Off on TRIAD Video Vault #5

Defining the Brand…when YOU are the Brand!

Let's be honest.  Brand development is a feat seldom accomplished with ease.  It takes an incredible amount of thought, some creative wheel-spinning, and exploration of thorny paths to nowhere until you finally discover the true brand essence.  (Perhaps “gradually reveal” is more accurate than “finally discover.”)  It’s a process of sorts, and no matter how you approach it, there is much to consider.  The personality of the company, the relevance of the work they do, the trends within their industry, even the brand identities of competing companies are key players in the branding game.  These factors alone create an interesting [...]

By | 2012-10-11T14:50:32+00:00 October 11th, 2012|Categories: Branding, Communications, Marketing Tips, TRIAD News|Comments Off on Defining the Brand…when YOU are the Brand!

The 40th blog.

In the fruition of an idea that started the first week of 2012, our fearless and fun-loving team assembled 40 blogs in the 40 consecutive weeks leading up to TriAd's 40th anniversary on October 1. And what a great anniversary! First of all, I have to thank all of our clients. Without you we couldn't do all that we love! We promise to continue offering our blood, sweat and tears on each project to keep these wonderful relationships going strong. Next, I really want to share my profound thanks and admiration for every TriAd associate, each of whom keeps our mission moving [...]

By | 2012-10-05T10:11:29+00:00 October 5th, 2012|Categories: Branding, Clients, Communications, In the Community, TRIAD News|Comments Off on The 40th blog.