Form submitted successfully, thank you.

Error submitting form, please try again.

Monthly Archives: October 2012

The Creative Graveyard beckons…Come in! Come in!

In the spirit of Halloween, TriAd’s creative team has developed “The Creative Graveyard”.  This is the place to reflect on advertising campaigns and creative designs that should never be forgotten. Come and pay your respects to some really good ideas that finished their public life or ended up on the proverbial cutting room floor. May they all […]

View full post »

Pumpkin Carving 2012: Zombies and Clowns

I have absolutely no problem whatsoever saying that Halloween is my favorite holiday. Christmas and its “lets start selling decorations as early as September” nonsense, Thanksgiving and its days of recuperation from eating far too much turkey, New Years and its onslaught of hangovers and headaches, 4th of July and its inevitable fire hazards … […]

View full post »

Blogging and Tweeting in the Fortune 500 and Beyond

The University of Massachusetts Dartmouth Center for Marketing Research does an annual study of social media use by Fortune 500 companies.  They’ve been doing it for the past 5 years so there’s been time for some trends to take shape.  This year’s report, Social Media Surge by the 2012 Fortune 500: Increase Use of Blogs, […]

View full post »

TRIAD Video Vault #5

In this edition of the TriAd Video Vault, we take a look back at a sentimental TV spot for Park Federal Savings and Loan. The now-defunct bank was actually a founding client of TriAd, dating back to 1972. TriAd enjoyed a 20-year relationship with Park Federal, producing a variety of TV spots, radio jingles and […]

View full post »

Defining the Brand…when YOU are the Brand!

Let’s be honest.  Brand development is a feat seldom accomplished with ease.  It takes an incredible amount of thought, some creative wheel-spinning, and exploration of thorny paths to nowhere until you finally discover the true brand essence.  (Perhaps “gradually reveal” is more accurate than “finally discover.”)  It’s a process of sorts, and no matter how […]

View full post »

The 40th blog.

In the fruition of an idea that started the first week of 2012, our fearless and fun-loving team assembled 40 blogs in the 40 consecutive weeks leading up to TriAd’s 40th anniversary on October 1. And what a great anniversary! First of all, I have to thank all of our clients. Without you we couldn’t do all […]

View full post »