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Yearly Archives: 2013

Happy Holidays to All!

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“The Elf Did It!” – Hard Work, Great Times and Congrats!

Last week, TriAd released a brand new holiday video, “The Elf Did It!”, and it’s quickly become a crowd pleaser! We’re delighted that everyone is enjoying the story along with a good laugh or two! Now we’d like to take a few moments to look behind-the-scenes and extend some very well-deserved kudos. As most folks […]

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TriAd’s Spin on a Holiday Tradition

What happens when a mischievous Elf takes over TriAd Marketing & Media in the middle of the night? Find out this Thursday… Share/Bookmark

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Best Place to Work – EVER!

Business First recently named TriAd Marketing & Media as one of Columbus’ Best Places to Work! While that comes as no shock to me, I can tell you how extremely proud I am of this family. Many people have congratulated me on this accomplishment and I have to give 99.9% of the credit to everyone […]

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Erwin Ephron – Media Giant

I’d like to take a few moments to honor the passing of a media giant.  His name was Erwin Ephron and, for more than forty years, he gave us some of the clearest thinking about media strategy that I have ever seen.  Mr. Ephron was an insightful researcher and a brilliant media theorist.  He had […]

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Instagram to introduce Advertising – Smart Idea!

There was big news from Instagram last week. The photo-sharing application announced in its company blog that users will soon be seeing an occasional ad in their Instagram feeds. The transition to advertising will be gradual because, as the blog acknowledges, “Seeing photos and videos from brands you don’t follow will be new, so we’ll […]

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Website Strategies – Smart Home Page Design

We’re often asked about adding more “call-out” boxes on the home page with hyperlinks to inside pages.  “You know, like all the icons displayed on my smart phone!  One click gets you anywhere!”  Yes, a home page can be set up that way.  But it’s usually not a great idea.  Here’s why. 1)      Your website […]

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TriAd launches New Website for OCIA

TriAd launched a brand new website last week for the Ohio Construction Information Association (OCIA).  Although we design and develop many websites, this one is noteworthy.  In addition to being visually attractive and easy to navigate, the new OCIA website is a storehouse loaded with timely information for anyone interested in Ohio’s transportation infrastructure. The […]

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TriAd Video Vault #7

Feeling down? Well this edition of the TriAd Video Vault might help! In this 1978 public service announcement, famed actor Robert Alda – the late father of actor Alan Alda – talks about the benefits of getting help when you are not mentally feeling up to par. TriAd produced this PSA for the now-inappropriately titled, […]

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A Tribute To Clark Street (1931-2013)

We are saddened to report the passing of a longtime TriAd friend and partner, C. Clark Street, past President and Executive Director of the Ohio Contractors Association. Clark leaves behind a legacy of leadership, integrity, steadfastness and friendship that is not only felt by all of us here at TriAd, but also by the many […]

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