Spring is here! – Video Vault #6

Okay... maybe it isn't. But in this edition of the TriAd Video Vault, we're celebrating t-shirt weather with two 1978 commercials. The first features the defunct Columbus car dealership, 'Daryl Sanders Cadillac', and a complex 'melting snow' animation that would rival any effect produced by Industrial Light & Magic. The second commercial features Easter flowers from 'Maple Lee', which is still in business today as 'Connells Maple Lee'.  What is disconcerting about this commercial, is that it contains a group of violent birds pacing around the floral arrangements, ready to pounce on and maim anyone who approaches them. Actually, they're [...]

By | 2013-01-18T13:41:38+00:00 January 18th, 2013|Categories: TRIAD News, Video Production|Comments Off on Spring is here! – Video Vault #6

Search Engine Advertising – Powerful Online Marketing Tool

A couple of months back, a TriAd colleague prepared a Case Study about internet marketing for a start-up summer camp.  He tracked all the marketing tools used in the campaign and concluded that, along with starting a blog, paid search advertising via Google Adwords was the most effective method of generating inquiries and sales.  This piqued my interest, so felt it was time to take a closer look at search marketing.  Since a summer camp start-up campaign is a very specific marketing situation, I opened the lens a bit to consider paid search advertising in a broader context. [...]

By | 2013-01-09T16:44:27+00:00 January 9th, 2013|Categories: Branding, Industry News, Marketing Tips, Web Design|Comments Off on Search Engine Advertising – Powerful Online Marketing Tool