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Monthly Archives: October 2013

Erwin Ephron – Media Giant

I’d like to take a few moments to honor the passing of a media giant.  His name was Erwin Ephron and, for more than forty years, he gave us some of the clearest thinking about media strategy that I have ever seen.  Mr. Ephron was an insightful researcher and a brilliant media theorist.  He had […]

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Instagram to introduce Advertising – Smart Idea!

There was big news from Instagram last week. The photo-sharing application announced in its company blog that users will soon be seeing an occasional ad in their Instagram feeds. The transition to advertising will be gradual because, as the blog acknowledges, “Seeing photos and videos from brands you don’t follow will be new, so we’ll […]

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