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Yearly Archives: 2015

Video playing bigger role for B2B Marketers!

  Came across a new research study indicating that video now plays a bigger – and increasingly more effective – role in the marketing mix for B2B companies. The numbers are convincing!  The benchmark report, published by Ascend2, found that 85% of executives surveyed rate video marketing as “Very Successful” or “Somewhat Successful” in achieving […]

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Email still a power player in marketing lineup!

Earlier this month, the Direct Marketing News reported on email’s position in the marketing landscape. Their article, Why Marketers Should Keep Sending Emails, presents trends and statistics from a variety of industry sources that affirm email’s strength as a marketing tool. Here are a few examples: 22,500,453,020 emails are sent every hour. (MarketingProfs) The volume […]

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Paid Search fastest growing ad medium! (But don’t forget Online Display.)

Media research firm Kantar Media estimates that Paid Search advertising grew a whopping 7% in first quarter of 2015 compared to the same period last year. That growth rate surpassed all other paid media categories monitored by Kantar, making Paid Search the fastest growing medium for 1Q2015. And while Kantar’s reporting covers nearly all major […]

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Happy 4th of July!

  Happy 4th of July to all of us blessed to live in the United States of America! To those serving in the U.S. Armed Forces, To those who work in public service and private enterprise throughout the country, To all Americans, Let Freedom Ring!   Share/Bookmark

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Small Business on a roll with Social Media Marketing

Social Media Examiner®, the large online social media magazine, recently released its seventh annual Social Media Marketing Industry Report. Based on a survey of 3,720 marketers, business owners and entrepreneurs from the U.S. and overseas, the study puts the spotlight on social media trends in small business marketing. Virtually all the survey respondents (96%) use […]

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Mobile garners 40% of Email Clicks

According to a study by Yesmail Interactive, mobile clicks now account for nearly 40% of all email clicks. Consumer preference for mobile devices has increased dramatically over the past few years and marketers have been paying attention. As consumers depend more and more on smartphones and tablets, marketers have adjusted by utilizing responsive design in […]

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Instagram star keeps rising!

Instagram is soaring these days and the numbers are too big to ignore.  It has become the fastest growing social network in the United States and the trend won’t be slowing any time soon.   According to new research from eMarketer, the number of Instagram users grew by 60% last year which translates to a U.S. […]

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Chili Bowl 2015…good times roll again!

  Spicy stew, horrendous bowling and grown men in animal costumes… it can only mean one thing: the TriAd Chili Bowl! This year, we celebrated our FIFTH ANNUAL with some really amazing chilis, and some very unusual presentations. Mike Todd (from the Columbus Blue Jackets) once again returned to pass judgment on our cooking and […]

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Digital Advertising Growth Creates Branding Opportunities

Digital advertising is now the fastest growing ad format in the United States. The latest advertising forecast from Strategy Analytics projects a whopping 13% growth for digital ad spending in 2015. Just to be clear, “digital advertising” includes search advertising, social media ads, video, mobile and online display advertising of any sort. Search engine advertising […]

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Best Times to Post on Social Media!

The digital intelligence folks at TrackMaven, Inc. have compiled lots of research about optimal times for social media posts. They have analyzed posting activity on the most common social platforms and honed in on days of the week and times of day that are “most popular” or “most effective.”  Their reports provide a handy reference […]

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