Mobile garners 40% of Email Clicks

According to a study by Yesmail Interactive, mobile clicks now account for nearly 40% of all email clicks. Consumer preference for mobile devices has increased dramatically over the past few years and marketers have been paying attention. As consumers depend more and more on smartphones and tablets, marketers have adjusted by utilizing responsive design in their emails, building mobile-friendly landing pages and optimizing the mobile path-to-purchase. Their efforts are paying off. The Yesmail Interactive study, which compared data from 2013 and 2014, included these findings: Mobile conversion rate (purchase resulting from an email click) grew by 70% while desktop conversion rate declined [...]

By | 2018-01-28T10:29:10+00:00 May 1st, 2015|Categories: Industry News|Comments Off on Mobile garners 40% of Email Clicks