Earlier this month, the Direct Marketing News reported on email’s position in the marketing landscape. Their article, Why Marketers Should Keep Sending Emails, presents trends and statistics from a variety of industry sources that affirm email’s strength as a marketing tool. Here are a few examples: 22,500,453,020 emails are sent every hour. (MarketingProfs) The volume of email marketing rose by 15.5% in Q1 2015 compared to Q1 2014 (Experian Marketing Services) 53% of emails are opened on mobile devices, compared to less than 20% about three years ago (MNSearch Summit) You can read the entire article right here and find [...]
Media research firm Kantar Media estimates that Paid Search advertising grew a whopping 7% in first quarter of 2015 compared to the same period last year. That growth rate surpassed all other paid media categories monitored by Kantar, making Paid Search the fastest growing medium for 1Q2015. And while Kantar’s reporting covers nearly all major media, we find the most interesting comparison within the digital media category itself. In contrast to Paid Search’s 7% growth spurt, Online Display Advertising suffered an 8.7% decline for the first quarter. Let’s take a look. The growth in Paid Search makes sense. When people [...]
Happy 4th of July to all of us blessed to live in the United States of America! To those serving in the U.S. Armed Forces, To those who work in public service and private enterprise throughout the country, To all Americans, Let Freedom Ring!