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Category Archives: Branding

Digital Advertising Growth Creates Branding Opportunities

Digital advertising is now the fastest growing ad format in the United States. The latest advertising forecast from Strategy Analytics projects a whopping 13% growth for digital ad spending in 2015. Just to be clear, “digital advertising” includes search advertising, social media ads, video, mobile and online display advertising of any sort. Search engine advertising […]

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Social-Friendly Brand Websites are a Smart Move

I came across an intriguing article a few weeks back. The gist was that brands interested in building social communities would be better off promoting their own sites rather than relying on Facebook and Twitter. Caught my attention for sure! Published by Media Post, the social media article cites a new report by Forrester Research that […]

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Brand Marketing on Twitter (and a few tips to make it work for you)

There are always lots of opinions floating around on Twitter. Many have become familiar, such as, “Without followers, you’re Tweeting to an empty room” or “People Tweet about useless stuff.” Most of those comments come from folks who simply don’t favor Twitter as a useful social media platform and they’re certainly entitled to their opinion. […]

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Re-branding Kegler, Brown, Hill + Ritter – Exciting Times!

Sometimes we are asked to be a part of a company’s re-branding (or branding for that matter) from the ground up. And oh what an exciting time that is! We just love when we can put TriAd’s collective smarts in concept, strategy, design, writing and execution to work as a team. In the fall of […]

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TriAd helps The Childhood League Center build awareness in Central Ohio

TriAd Marketing & Media recently put our video and production skills to very good use for The Childhood League Center. The Center has an on-going strategy to become better known throughout the Central Ohio community as the best place for early childhood learning opportunities for children with special needs as well as their typically developing […]

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TriAd’s Spin on a Holiday Tradition

What happens when a mischievous Elf takes over TriAd Marketing & Media in the middle of the night? Find out this Thursday… Share/Bookmark

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Instagram to introduce Advertising – Smart Idea!

There was big news from Instagram last week. The photo-sharing application announced in its company blog that users will soon be seeing an occasional ad in their Instagram feeds. The transition to advertising will be gradual because, as the blog acknowledges, “Seeing photos and videos from brands you don’t follow will be new, so we’ll […]

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Website Strategies – Smart Home Page Design

We’re often asked about adding more “call-out” boxes on the home page with hyperlinks to inside pages.  “You know, like all the icons displayed on my smart phone!  One click gets you anywhere!”  Yes, a home page can be set up that way.  But it’s usually not a great idea.  Here’s why. 1)      Your website […]

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TriAd launches New Website for OCIA

TriAd launched a brand new website last week for the Ohio Construction Information Association (OCIA).  Although we design and develop many websites, this one is noteworthy.  In addition to being visually attractive and easy to navigate, the new OCIA website is a storehouse loaded with timely information for anyone interested in Ohio’s transportation infrastructure. The […]

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Yahoo!, Tumblr, Social Media and…Us

Well, there was big news in the social media world last week.  Super web portal and search engine Yahoo! acquired micro-blogging and social networking website Tumblr for a cool $1.1 billion. The purchase made me think of some other big changes in the social media landscape – Facebook’s acquisition of Instagram, the rapid rise of […]

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