The Importance of Customer Reviews

Chances are if you have had a great experience or a terrible experience, you might have taken to some form of review website to express your opinion. Online review forums have opened up endless possibilities for consumers to have their opinion be heard. You have the chance to review almost anything and everything today. From clothing, to restaurants, stores, car shops, even individual employees at their places of employment. Customer reviews range in thoroughness and truthfulness, but they do hold a powerful effect on the behavior of your audience. Importance of Reviews   The question is, how big of an [...]

By | 2018-01-28T09:02:35+00:00 July 18th, 2017|Categories: Clients, Communications, Marketing Tips|Comments Off on The Importance of Customer Reviews

TriAd Video Vault #8 – A Visit to Lane Avenue Center, 1978

Spring has sprung, and it's time to search for some bloomin' bargains! In this edition of the TriAd Video Vault, we take a look at a 1978 TV spot for Columbus, Ohio's, 'Lane Avenue Center' - a retail haven that's still going strong today! In this spot, we are enticed with many of the luxuries 1978 had to offer: flower jewelry, a sweet turntable/cassette stereo, plaid dress shirts, and a state-of-the-art computer terminal device. TriAd produced this commercial AND wrote the catchy 'Lane Avenue' jingle. And while today's 'Lane Avenue Center' is now called, 'The Shops on Lane Avenue', it's [...]

By | 2014-03-20T15:10:56+00:00 March 20th, 2014|Categories: Clients, Video Production|Comments Off on TriAd Video Vault #8 – A Visit to Lane Avenue Center, 1978

Re-branding Kegler, Brown, Hill + Ritter – Exciting Times!

Sometimes we are asked to be a part of a company’s re-branding (or branding for that matter) from the ground up. And oh what an exciting time that is! We just love when we can put TriAd’s collective smarts in concept, strategy, design, writing and execution to work as a team. In the fall of 2013, Kegler, Brown, Hill + Ritter came to TriAd with a specific need … to help them with their advertising re-branding. We jumped in with both feet, digging into what message they wanted to share with each unique target segment of their business. From corporations [...]

By | 2018-01-28T11:53:58+00:00 February 20th, 2014|Categories: Branding, Clients|1 Comment

TriAd helps The Childhood League Center build awareness in Central Ohio

TriAd Marketing & Media recently put our video and production skills to very good use for The Childhood League Center. The Center has an on-going strategy to become better known throughout the Central Ohio community as the best place for early childhood learning opportunities for children with special needs as well as their typically developing peers. TriAd was asked to create a Public Service Announcement as part of the Center’s overall communications plan. After drafting the concept and writing the script, TriAd arranged for longtime Center supporter, local TV anchor Chuck Strickler of WBNS 10TV, to be the spokesman for [...]

By | 2014-01-28T11:30:17+00:00 January 28th, 2014|Categories: Branding, Clients, Communications, Video Production|Comments Off on TriAd helps The Childhood League Center build awareness in Central Ohio

Kegler, Brown, Hill + Ritter Selected TriAd to Share their 2013 Charitable Giving Initiative

Kegler, Brown, Hill + Ritter Holiday Video Card Having worked with Kegler Brown Hill + Ritter on their corporate re-branding, TriAd was thrilled to work with them again on their 2013 Holiday Giving Initiative. Every year this Columbus, Ohio based law firm selects a charitable organization whose mission is focused on local communities. In addition to giving a donation of time and money, the firm promotes the annual initiative to all of its contacts, bringing more awareness to the charitable organization’s mission. For 2013 Kegler Brown Hill + Ritter selected The Heart of the City Foundation and Manna [...]

By | 2014-01-15T15:07:21+00:00 January 15th, 2014|Categories: Clients, In the Community, Video Production, Web Design|Comments Off on Kegler, Brown, Hill + Ritter Selected TriAd to Share their 2013 Charitable Giving Initiative

Best Place to Work – EVER!

Business First recently named TriAd Marketing & Media as one of Columbus’ Best Places to Work! While that comes as no shock to me, I can tell you how extremely proud I am of this family. Many people have congratulated me on this accomplishment and I have to give 99.9% of the credit to everyone who works here. It’s a lot of fun working as a team to successfully solve a client’s communication issue, and we truly enjoy the company of everyone we work with.  All associates have contributed ideas that make our work days more fun and enjoyable. We [...]

By | 2013-12-03T18:04:50+00:00 December 3rd, 2013|Categories: Clients, In the Community, Miscellaneous, TRIAD News|Comments Off on Best Place to Work – EVER!

TriAd launches New Website for OCIA

TriAd launched a brand new website last week for the Ohio Construction Information Association (OCIA).  Although we design and develop many websites, this one is noteworthy.  In addition to being visually attractive and easy to navigate, the new OCIA website is a storehouse loaded with timely information for anyone interested in Ohio’s transportation infrastructure. The OCIA has always been a reference source for municipalities, legislators, the news media, and Ohio citizens – virtually anyone concerned about maintaining and improving our highways, roads and bridges.  Every page of the new website supports that mission.  Visitors will find basic facts about the [...]

By | 2013-09-09T11:01:46+00:00 September 9th, 2013|Categories: Branding, Clients, In the Community, Web Design|Comments Off on TriAd launches New Website for OCIA

TriAd Video Vault #7

Feeling down? Well this edition of the TriAd Video Vault might help! In this 1978 public service announcement, famed actor Robert Alda - the late father of actor Alan Alda - talks about the benefits of getting help when you are not mentally feeling up to par. TriAd produced this PSA for the now-inappropriately titled, 'Franklin County Mental Health and Retardation Board', and followed the board's theme, “Mental Health Doesn’t Come with an Owner’s Manual'. We worked with the board for several years developing many types of marketing materials to communicate their messages. And although the board is now titled, [...]

By | 2013-07-31T16:23:20+00:00 July 31st, 2013|Categories: Clients, Video Production|Comments Off on TriAd Video Vault #7

A Tribute To Clark Street (1931-2013)

We are saddened to report the passing of a longtime TriAd friend and partner, C. Clark Street, past President and Executive Director of the Ohio Contractors Association. Clark leaves behind a legacy of leadership, integrity, steadfastness and friendship that is not only felt by all of us here at TriAd, but also by the many highway and infrastructure contractors in Ohio. Clark was a fair and true leader, and was beloved by so many in our industry. To say he will be missed is an understatement. In 2007, we produced a video celebrating Clark's retirement from OCA. Please take a [...]

By | 2013-06-18T11:01:33+00:00 June 18th, 2013|Categories: Clients, In the Community, Video Production|Comments Off on A Tribute To Clark Street (1931-2013)

Merry Christmas to one and all!

With the first snowfall upon us and Christmas very near, it’s the perfect time for a holiday greeting. So from all of us at TriAd to each of you, May you greet each day with the wonder of a child. May the joy of the season fill your heart and embrace your spirit. And may peace and tranquility be yours for all days. Merry Christmas and Happy Holidays!  

By | 2012-12-24T10:00:37+00:00 December 24th, 2012|Categories: Clients, In the Community, Miscellaneous, Print Production, TRIAD News|Comments Off on Merry Christmas to one and all!