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Category Archives: Communications

TriAd helps The Childhood League Center build awareness in Central Ohio

TriAd Marketing & Media recently put our video and production skills to very good use for The Childhood League Center. The Center has an on-going strategy to become better known throughout the Central Ohio community as the best place for early childhood learning opportunities for children with special needs as well as their typically developing […]

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TriAd’s Spin on a Holiday Tradition

What happens when a mischievous Elf takes over TriAd Marketing & Media in the middle of the night? Find out this Thursday… Share/Bookmark

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E-Mail Marketing Still Has Much to Offer!

A few weeks back I boldly stated in a blog post that “E-Mail can rock!” Let’s go a bit further down that path.  It seems that many folks are quick to give e-mail marketing the brush-off.  We hear things like, “E-mail is old technology.  It’s all about social media marketing.”  Or “We can’t e-mail too […]

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Dodge ‘em Dave – Online Game of the Year!

TriAd Game Studios | Release Date: Dec. 9th, 2012 Overall Ranking: AWESOME!!! based on 35 reviews Summary: The fearless TriAd leader Dodge ‘em Dave takes to the skies in order to save Christmas and put a stop to the evil Lizard, Spike. This side scrolling, action-adventure game features fast paced, heart pounding thrills. Atop his […]

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“Knowledge is Power. Moustache is King.”

Well, November is here and, once again, the Movember & Sons movement is alive and well at TriAd.  In fact, it just might be better than ever.  In Movembers past, several of us participated casually by giving the beard free reign, trying a goatee or actually grooming a moustache.  But in 2012, we’ve added some […]

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Blogging and Tweeting in the Fortune 500 and Beyond

The University of Massachusetts Dartmouth Center for Marketing Research does an annual study of social media use by Fortune 500 companies.  They’ve been doing it for the past 5 years so there’s been time for some trends to take shape.  This year’s report, Social Media Surge by the 2012 Fortune 500: Increase Use of Blogs, […]

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Defining the Brand…when YOU are the Brand!

Let’s be honest.  Brand development is a feat seldom accomplished with ease.  It takes an incredible amount of thought, some creative wheel-spinning, and exploration of thorny paths to nowhere until you finally discover the true brand essence.  (Perhaps “gradually reveal” is more accurate than “finally discover.”)  It’s a process of sorts, and no matter how […]

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The 40th blog.

In the fruition of an idea that started the first week of 2012, our fearless and fun-loving team assembled 40 blogs in the 40 consecutive weeks leading up to TriAd’s 40th anniversary on October 1. And what a great anniversary! First of all, I have to thank all of our clients. Without you we couldn’t do all […]

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The delightful, incomparable…blog!

There is an old saying that’s familiar to all of us.  It goes something like, “Just when you thought you had all the answers, they changed the questions.”  It’s an adage that rings truer than ever in today’s social media world.  Social media sites continue evolving at a frenetic pace with new tools and applications […]

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Public Relations – Advocating for Important Issues

Even though TriAd began as purely an advertising agency, through the years we have added public relations, marketing, publishing, video production, digital and web services to our bailiwick.  Today, I would like to highlight a little of our PR history. In an industry characterized by constant change, we’ve found that some public relations issues keep […]

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