Digital Advertising Trends 2018

The world of digital marketing is constantly changing and evolving, it is TriAd Marketing & Media’s job to stay on the forefront of these trends in order to provide best in class service to our customers. Let’s take a look at the top digital advertising trends going on right now. Marketing Automation Digital marketers have to be everywhere and track everything, therefore marketing automation technology is a must-use. These tools save employees time while giving managers greater insight into what drives their business. Examples of marketing automation include: Email Marketing Social Media Marketing Marketing Analytics CRM/Sales Automation CMS/Content Management Search [...]

By | 2018-02-13T13:46:11+00:00 February 13th, 2018|Categories: Industry News|0 Comments

3 Steps to Accessing the 3-Pack: Google My Business and You

Recently, Google has implemented a change in the layout design of its search results. Previously when a user searched for services, Google would display a 7-pack of local business listings. Now that group has been reduced to a pack of 3. What does that mean for your business and being seen in Google's search results? Search engine optimization (SEO) can be complex and your listing's performance relies on many variables; however, there are simple steps you can take to ensure your business is more likely to appear in the featured 3-pack on Google. 1. First, you will want to claim your [...]

By | 2018-01-28T08:52:47+00:00 August 7th, 2017|Categories: Industry News, Web Design|1 Comment

Email Marketing: Grow your Email List

Email Marketing: Grow your Email List Touchscreen Email Concept Email marketing has greatly increased in popularity and importance over the last couple years. TriAd Marketing & Media is constantly working to stay on the forefront of email marketing trends and ensuring our emails are noticed in the inboxes of our recipients. One of the most important aspects of email marketing is not only maintaining a large audience but growing it. Let’s take a look at a couple ways to build your list. Why does building a list matter? Email lists give you direct contact with your customer. You [...]

By | 2018-01-28T09:17:25+00:00 April 17th, 2017|Categories: Industry News, Marketing Tips|Comments Off on Email Marketing: Grow your Email List

How Twitter can help your blog gain Traction

  How Twitter can help your blog gain Traction If you are like us here at TriAd Marketing & Media, we put immense of time and effort into our different blog posts that we do for ourselves and our clients. Therefore, we want them to get as much as reach as possible. We want to have as many eyes read them as we can. Twitter is a great place to share blog posts! Twitter is full of interesting articles and people often turn to Twitter as one of their prime news sources. You will have to go a step further [...]

By | 2018-01-28T09:22:30+00:00 March 24th, 2017|Categories: Industry News, Social Media|Comments Off on How Twitter can help your blog gain Traction

Improving SEO Part Two: Advertising Blog Posts

Do you want your blog to be seen by more people? You’ve spent hours researching and writing this blog. Now it is time to show off your hard work. Writing the blog is half the battle of posting a blog, the other half is getting that blog seen and read by as many people as you can out there on the internet. Social Media The first place people usually turn to post it is social media. Facebook and Twitter are two great places for blog posts. It is helpful to make a title that really stands out to your readers [...]

By | 2018-01-28T09:34:35+00:00 October 20th, 2016|Categories: Industry News, Marketing Tips|Tags: , , , , |Comments Off on Improving SEO Part Two: Advertising Blog Posts

Email still a power player in marketing lineup!

Earlier this month, the Direct Marketing News reported on email’s position in the marketing landscape. Their article, Why Marketers Should Keep Sending Emails, presents trends and statistics from a variety of industry sources that affirm email’s strength as a marketing tool. Here are a few examples: 22,500,453,020 emails are sent every hour. (MarketingProfs) The volume of email marketing rose by 15.5% in Q1 2015 compared to Q1 2014 (Experian Marketing Services) 53% of emails are opened on mobile devices, compared to less than 20% about three years ago (MNSearch Summit) You can read the entire article right here and find [...]

By | 2015-07-31T16:47:52+00:00 July 31st, 2015|Categories: Industry News|Comments Off on Email still a power player in marketing lineup!

Paid Search fastest growing ad medium! (But don’t forget Online Display.)

Media research firm Kantar Media estimates that Paid Search advertising grew a whopping 7% in first quarter of 2015 compared to the same period last year. That growth rate surpassed all other paid media categories monitored by Kantar, making Paid Search the fastest growing medium for 1Q2015. And while Kantar’s reporting covers nearly all major media, we find the most interesting comparison within the digital media category itself. In contrast to Paid Search’s 7% growth spurt, Online Display Advertising suffered an 8.7% decline for the first quarter. Let’s take a look. The growth in Paid Search makes sense. When people [...]

By | 2018-01-28T10:23:00+00:00 July 13th, 2015|Categories: Industry News, Marketing Tips|Comments Off on Paid Search fastest growing ad medium! (But don’t forget Online Display.)

Mobile garners 40% of Email Clicks

According to a study by Yesmail Interactive, mobile clicks now account for nearly 40% of all email clicks. Consumer preference for mobile devices has increased dramatically over the past few years and marketers have been paying attention. As consumers depend more and more on smartphones and tablets, marketers have adjusted by utilizing responsive design in their emails, building mobile-friendly landing pages and optimizing the mobile path-to-purchase. Their efforts are paying off. The Yesmail Interactive study, which compared data from 2013 and 2014, included these findings: Mobile conversion rate (purchase resulting from an email click) grew by 70% while desktop conversion rate declined [...]

By | 2018-01-28T10:29:10+00:00 May 1st, 2015|Categories: Industry News|Comments Off on Mobile garners 40% of Email Clicks

6 Must Have WordPress SEO Plugins

You've built a website and now have a presence online, what’s next? Well, building a presence online is only good if people can find you. That means it’s time to focus on a couple things, advertising your website and Search Engine Optimization (SEO). SEO is an integral part of how people will find your website. It’s also one of the best ways to improve your brand presence online and help create more organic traffic and customers to your website. WordPress out of the box is already quite good for SEO, but that doesn’t mean you can’t make it better. The following [...]

By | 2018-01-28T10:57:33+00:00 December 19th, 2014|Categories: Industry News, Web Design|Comments Off on 6 Must Have WordPress SEO Plugins

Moodle Review

Moodle is a free, open source Learning Management System used by educators to provide online courses or training. We put together a quick guide for businesses, schools and developers who are looking through the options and trying to find the best LMS for them. This Moodle review is geared towards site operators who would be building the courses, not necessarily the students and end users. Pros It's free! Open Source, so you can edit the software to meet any needs. Fairly good documentation. Robust online forum and support community. Well known by programmers. It's fairly easy to find a coder [...]

By | 2018-01-28T11:01:33+00:00 November 21st, 2014|Categories: Industry News, Miscellaneous, Web Design|Comments Off on Moodle Review