Marketing Trends to Look for in 2018

As the new year approaches, we are looking to see what is in store for marketing. New technological developments and the success or failure of trends in 2017 greatly impact what is to come in the near future. We have found 4 major marketing trends to expect in 2018: The development of augmented-reality content As Apple has officially released their iPhone 8 and iPhone X, it is obvious they are betting on augmented reality (AR) to be prevalent in the future. As these new devices go mainstream, brands will start experimenting with AR sponsored and branded content to engage the [...]

By | 2018-01-27T11:59:06+00:00 December 7th, 2017|Categories: Marketing Tips, Social Media|Comments Off on Marketing Trends to Look for in 2018

The Importance of Customer Reviews

Chances are if you have had a great experience or a terrible experience, you might have taken to some form of review website to express your opinion. Online review forums have opened up endless possibilities for consumers to have their opinion be heard. You have the chance to review almost anything and everything today. From clothing, to restaurants, stores, car shops, even individual employees at their places of employment. Customer reviews range in thoroughness and truthfulness, but they do hold a powerful effect on the behavior of your audience. Importance of Reviews   The question is, how big of an [...]

By | 2018-01-28T09:02:35+00:00 July 18th, 2017|Categories: Clients, Communications, Marketing Tips|Comments Off on The Importance of Customer Reviews

Email Marketing: Grow your Email List

Email Marketing: Grow your Email List Touchscreen Email Concept Email marketing has greatly increased in popularity and importance over the last couple years. TriAd Marketing & Media is constantly working to stay on the forefront of email marketing trends and ensuring our emails are noticed in the inboxes of our recipients. One of the most important aspects of email marketing is not only maintaining a large audience but growing it. Let’s take a look at a couple ways to build your list. Why does building a list matter? Email lists give you direct contact with your customer. You [...]

By | 2018-01-28T09:17:25+00:00 April 17th, 2017|Categories: Industry News, Marketing Tips|Comments Off on Email Marketing: Grow your Email List

Improving SEO Part Two: Advertising Blog Posts

Do you want your blog to be seen by more people? You’ve spent hours researching and writing this blog. Now it is time to show off your hard work. Writing the blog is half the battle of posting a blog, the other half is getting that blog seen and read by as many people as you can out there on the internet. Social Media The first place people usually turn to post it is social media. Facebook and Twitter are two great places for blog posts. It is helpful to make a title that really stands out to your readers [...]

By | 2018-01-28T09:34:35+00:00 October 20th, 2016|Categories: Industry News, Marketing Tips|Tags: , , , , |Comments Off on Improving SEO Part Two: Advertising Blog Posts

Video playing bigger role for B2B Marketers!

  Came across a new research study indicating that video now plays a bigger – and increasingly more effective – role in the marketing mix for B2B companies. The numbers are convincing!  The benchmark report, published by Ascend2, found that 85% of executives surveyed rate video marketing as “Very Successful” or “Somewhat Successful” in achieving important company objectives. As to what those important objectives are, the scales tip heavily in favor of brand awareness, online engagement, customer education and lead generation. Respondents also indicated that Customer Testimonials, Tutorials and Demonstrations provided the most effective video content. All of this confirms [...]

By | 2018-01-28T10:17:03+00:00 October 16th, 2015|Categories: Marketing Tips, Video Production|Comments Off on Video playing bigger role for B2B Marketers!

Paid Search fastest growing ad medium! (But don’t forget Online Display.)

Media research firm Kantar Media estimates that Paid Search advertising grew a whopping 7% in first quarter of 2015 compared to the same period last year. That growth rate surpassed all other paid media categories monitored by Kantar, making Paid Search the fastest growing medium for 1Q2015. And while Kantar’s reporting covers nearly all major media, we find the most interesting comparison within the digital media category itself. In contrast to Paid Search’s 7% growth spurt, Online Display Advertising suffered an 8.7% decline for the first quarter. Let’s take a look. The growth in Paid Search makes sense. When people [...]

By | 2018-01-28T10:23:00+00:00 July 13th, 2015|Categories: Industry News, Marketing Tips|Comments Off on Paid Search fastest growing ad medium! (But don’t forget Online Display.)

Brand Marketing on Twitter (and a few tips to make it work for you)

There are always lots of opinions floating around on Twitter. Many have become familiar, such as, “Without followers, you’re Tweeting to an empty room” or “People Tweet about useless stuff.” Most of those comments come from folks who simply don’t favor Twitter as a useful social media platform and they’re certainly entitled to their opinion. But the truth is that Twitter’s network is huge and major brands have embraced it in a big way. A research brief published this week by MediaPost Communications cites some huge numbers reported in the Quarterly Twitter Network Study compiled by Simply Measured. The Twitter [...]

By | 2018-01-28T10:58:31+00:00 December 5th, 2014|Categories: Branding, Marketing Tips, Social Media|Comments Off on Brand Marketing on Twitter (and a few tips to make it work for you)

How to Use Keywords

by Elliott Benzle How to use keywords for better SEO This set-by-step guide will help you better understand how keywords work and how to use them to give your website more visibility through organic search engine optimization.   The Basics Keywords are phrases made of multiple words. They don't have to be single words, but can be. Each page of your site should be optimized for one specific keyword. Don't optimize different pages for the same keyword, then you're effectively competing with yourself for traffic. Capitalization doesn't matter but word variations do (ie. plural vs. singlar).    Step 1: Research [...]

By | 2018-01-28T11:37:49+00:00 September 23rd, 2014|Categories: Marketing Tips, Web Design|Comments Off on How to Use Keywords

Online Marketing is all about Great Content!

I just read an article featuring 11 tips for building an effective email list for your business.  While all the tips are helpful and right on target, the first one really caught my eye – “Attract and interact with your audience using quality content.”   The need for first-rate content seems obvious and certainly applies far beyond email marketing.  However, content development is often trumped by a fascination with the newest social media channel or the latest and greatest analytics.  But the truth is that relevant, engaging content is what makes online marketing work.  Without it, our email campaigns, web pages, [...]

By | 2018-01-28T11:40:17+00:00 April 15th, 2014|Categories: Marketing Tips, Social Media|Comments Off on Online Marketing is all about Great Content!

Website Strategies – Smart Home Page Design

We’re often asked about adding more “call-out” boxes on the home page with hyperlinks to inside pages.  “You know, like all the icons displayed on my smart phone!  One click gets you anywhere!”  Yes, a home page can be set up that way.  But it’s usually not a great idea.  Here’s why. 1)      Your website isn’t a mobile phone.  It is a different experience entirely.  We use our phones for communicating instantly and gathering information on the run – making a quick call, scanning e-mail, sending a text, sharing on Facebook, composing a Tweet or sharing an Instagram.  In comparison, [...]

By | 2013-09-16T15:08:14+00:00 September 16th, 2013|Categories: Branding, Marketing Tips, Web Design|Comments Off on Website Strategies – Smart Home Page Design