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Category Archives: Marketing Tips

The Importance of Customer Reviews

Chances are if you have had a great experience or a terrible experience, you might have taken to some form of review website to express your opinion. Online review forums have opened up endless possibilities for consumers to have their opinion be heard. You have the chance to review almost anything and everything today. From […]

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Email Marketing: Grow your Email List

Email Marketing: Grow your Email List Email marketing has greatly increased in popularity and importance over the last couple years. TriAd Marketing & Media is constantly working to stay on the forefront of email marketing trends and ensuring our emails are noticed in the inboxes of our recipients. One of the most important aspects of […]

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Improving SEO Part Two: Advertising Blog Posts

Do you want your blog to be seen by more people? You’ve spent hours researching and writing this blog. Now it is time to show off your hard work. Writing the blog is half the battle of posting a blog, the other half is getting that blog seen and read by as many people as […]

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Video playing bigger role for B2B Marketers!

  Came across a new research study indicating that video now plays a bigger – and increasingly more effective – role in the marketing mix for B2B companies. The numbers are convincing!  The benchmark report, published by Ascend2, found that 85% of executives surveyed rate video marketing as “Very Successful” or “Somewhat Successful” in achieving […]

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Paid Search fastest growing ad medium! (But don’t forget Online Display.)

Media research firm Kantar Media estimates that Paid Search advertising grew a whopping 7% in first quarter of 2015 compared to the same period last year. That growth rate surpassed all other paid media categories monitored by Kantar, making Paid Search the fastest growing medium for 1Q2015. And while Kantar’s reporting covers nearly all major […]

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Brand Marketing on Twitter (and a few tips to make it work for you)

There are always lots of opinions floating around on Twitter. Many have become familiar, such as, “Without followers, you’re Tweeting to an empty room” or “People Tweet about useless stuff.” Most of those comments come from folks who simply don’t favor Twitter as a useful social media platform and they’re certainly entitled to their opinion. […]

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How to Use Keywords

by Elliott Benzle How to use keywords for better SEO This set-by-step guide will help you better understand how keywords work and how to use them to give your website more visibility through organic search engine optimization.   The Basics Keywords are phrases made of multiple words. They don’t have to be single words, but […]

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Online Marketing is all about Great Content!

I just read an article featuring 11 tips for building an effective email list for your business.  While all the tips are helpful and right on target, the first one really caught my eye – “Attract and interact with your audience using quality content.”   The need for first-rate content seems obvious and certainly applies far […]

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Website Strategies – Smart Home Page Design

We’re often asked about adding more “call-out” boxes on the home page with hyperlinks to inside pages.  “You know, like all the icons displayed on my smart phone!  One click gets you anywhere!”  Yes, a home page can be set up that way.  But it’s usually not a great idea.  Here’s why. 1)      Your website […]

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Rolling with Mickey D – Advertising at its Very Best

Every once in a while you come across a really great advertising campaign, the kind that simply knocks your socks off.  It happened to me the other day while traveling the I-270 beltway around Columbus.  A hefty semi-truck rolled past and settled in just ahead and one lane over.  Part of McDonald’s familiar red delivery […]

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