Marketing Trends to Look for in 2018

As the new year approaches, we are looking to see what is in store for marketing. New technological developments and the success or failure of trends in 2017 greatly impact what is to come in the near future. We have found 4 major marketing trends to expect in 2018: The development of augmented-reality content As Apple has officially released their iPhone 8 and iPhone X, it is obvious they are betting on augmented reality (AR) to be prevalent in the future. As these new devices go mainstream, brands will start experimenting with AR sponsored and branded content to engage the [...]

By | 2018-01-27T11:59:06+00:00 December 7th, 2017|Categories: Marketing Tips, Social Media|Comments Off on Marketing Trends to Look for in 2018

Social Media Marketing Strategy

Did you know that out of the 7 billion people that live on earth, 2.3 billion of them are active on social media, with that number growing daily. With so many people already on social media, and more people growing their networks each day, it is crucial that your brand has a social media presence. Here are a few reasons: So why use social media? For any and all of the following reasons: Supports long-term business growth Customer service Building relationships Audience engagement Brand awareness As with any aspect of your business, you want to have a strategy behind what [...]

By | 2018-01-28T09:16:36+00:00 May 8th, 2017|Categories: Social Media|Tags: , , |Comments Off on Social Media Marketing Strategy

How Twitter can help your blog gain Traction

  How Twitter can help your blog gain Traction If you are like us here at TriAd Marketing & Media, we put immense of time and effort into our different blog posts that we do for ourselves and our clients. Therefore, we want them to get as much as reach as possible. We want to have as many eyes read them as we can. Twitter is a great place to share blog posts! Twitter is full of interesting articles and people often turn to Twitter as one of their prime news sources. You will have to go a step further [...]

By | 2018-01-28T09:22:30+00:00 March 24th, 2017|Categories: Industry News, Social Media|Comments Off on How Twitter can help your blog gain Traction

The Importance of Social Media

Whether you like it or not, social media is everywhere and most importantly it is here to stay. Social media platforms included: Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat, Tumblr and well you get the picture. The list goes on and on as more social media platforms are being developed daily. It is similar to the Hunger Games in fashion of you never know who is going to survive or which one is going to become the next big sensation. Social media started out as being a place where you could post pictures or write details of your everyday life (flashback [...]

By | 2018-01-28T09:53:43+00:00 June 30th, 2016|Categories: Social Media|Tags: , , , |Comments Off on The Importance of Social Media

Small Business on a roll with Social Media Marketing

Social Media Examiner®, the large online social media magazine, recently released its seventh annual Social Media Marketing Industry Report. Based on a survey of 3,720 marketers, business owners and entrepreneurs from the U.S. and overseas, the study puts the spotlight on social media trends in small business marketing. Virtually all the survey respondents (96%) use social media marketing in some way and 92% of those “agree” or “strongly agree” that “Social media marketing is important for my business.”  That’s fair confirmation that small business isn’t on the fence about social media. Everyone has jumped in at some level. In terms [...]

By | 2018-01-28T10:27:45+00:00 June 26th, 2015|Categories: Social Media|Comments Off on Small Business on a roll with Social Media Marketing

Instagram star keeps rising!

Instagram is soaring these days and the numbers are too big to ignore.  It has become the fastest growing social network in the United States and the trend won’t be slowing any time soon.   According to new research from eMarketer, the number of Instagram users grew by 60% last year which translates to a U.S. monthly user base of 64.2 million people.  The annual growth rate won’t taper off to single digits until 2018 and, by that time, Instagram’s U.S. user base will be solidly above 100 million. The rapid growth in 2014 allowed Instagram to bypass Twitter and slide [...]

By | 2018-01-28T10:31:10+00:00 March 31st, 2015|Categories: Social Media|Comments Off on Instagram star keeps rising!

Best Times to Post on Social Media!

The digital intelligence folks at TrackMaven, Inc. have compiled lots of research about optimal times for social media posts. They have analyzed posting activity on the most common social platforms and honed in on days of the week and times of day that are “most popular” or “most effective.”  Their reports provide a handy reference point for comparing your own posting schedules to see where you might be able to improve. Remember though, the best research always provides guidance. It is never “written in stone.” Explore it, experiment a bit and come up with the channel-specific posting strategy that works [...]

By | 2018-01-28T10:45:27+00:00 February 13th, 2015|Categories: Social Media|Comments Off on Best Times to Post on Social Media!

Social-Friendly Brand Websites are a Smart Move

I came across an intriguing article a few weeks back. The gist was that brands interested in building social communities would be better off promoting their own sites rather than relying on Facebook and Twitter. Caught my attention for sure! Published by Media Post, the social media article cites a new report by Forrester Research that concluded, “Top brands’ Facebook and Twitter posts reach only about 2% of their fans and followers, and less than 0.1% of fans and followers interact with each post.” Those statistics seem shocking at first glance. But when you thing about it, they make a lot [...]

By | 2018-01-28T10:50:16+00:00 January 22nd, 2015|Categories: Branding, Social Media, Web Design|Comments Off on Social-Friendly Brand Websites are a Smart Move

Brand Marketing on Twitter (and a few tips to make it work for you)

There are always lots of opinions floating around on Twitter. Many have become familiar, such as, “Without followers, you’re Tweeting to an empty room” or “People Tweet about useless stuff.” Most of those comments come from folks who simply don’t favor Twitter as a useful social media platform and they’re certainly entitled to their opinion. But the truth is that Twitter’s network is huge and major brands have embraced it in a big way. A research brief published this week by MediaPost Communications cites some huge numbers reported in the Quarterly Twitter Network Study compiled by Simply Measured. The Twitter [...]

By | 2018-01-28T10:58:31+00:00 December 5th, 2014|Categories: Branding, Marketing Tips, Social Media|Comments Off on Brand Marketing on Twitter (and a few tips to make it work for you)

Search Marketing Map 2014 has something for everyone!

When most of us think of “Search”, Google comes to mind instantly. And rightly so! Google remains the most widely used search engine by far with Yahoo! and Bing placing a distant 2nd and 3rd. But that’s only part of the story. The general search engines are only one element of an incredibly broad search marketing landscape that includes video search, paid search, local search, web analysis tools and much more. And while components of the Google family show up in many categories, there are plenty of choices outside of the Google brand as well. The folks at Overdrive Interactive [...]

By | 2018-01-28T11:39:35+00:00 August 6th, 2014|Categories: Industry News, Social Media|Comments Off on Search Marketing Map 2014 has something for everyone!