Video playing bigger role for B2B Marketers!

  Came across a new research study indicating that video now plays a bigger – and increasingly more effective – role in the marketing mix for B2B companies. The numbers are convincing!  The benchmark report, published by Ascend2, found that 85% of executives surveyed rate video marketing as “Very Successful” or “Somewhat Successful” in achieving important company objectives. As to what those important objectives are, the scales tip heavily in favor of brand awareness, online engagement, customer education and lead generation. Respondents also indicated that Customer Testimonials, Tutorials and Demonstrations provided the most effective video content. All of this confirms [...]

By | 2018-01-28T10:17:03+00:00 October 16th, 2015|Categories: Marketing Tips, Video Production|Comments Off on Video playing bigger role for B2B Marketers!

TriAd Producing ‘Caplets’ for Comedian John Caparulo!

Proving once again our diversity in the world of video production, TriAd has been given the unique opportunity to co-produce 'Caplets' -  a monthly stand-up comedy segment featuring popular Comedy Central and 'Chelsea Lately' comedian John Caparulo. Each month, Caparulo performs a short stand-up routine at the Comedy & Magic Club in Hermosa Beach, California. This is captured with a TriAd-hired 2-camera video crew, headed up by Ryan Keller (son of TriAd President Dave Keller). The footage is then sent back to TriAd video producer Bob Dawson in Westerville, Ohio, where all of the post-production is completed. The final video [...]

By | 2018-01-28T11:29:39+00:00 October 8th, 2014|Categories: Video Production|Comments Off on TriAd Producing ‘Caplets’ for Comedian John Caparulo!

TriAd Video Vault #8 – A Visit to Lane Avenue Center, 1978

Spring has sprung, and it's time to search for some bloomin' bargains! In this edition of the TriAd Video Vault, we take a look at a 1978 TV spot for Columbus, Ohio's, 'Lane Avenue Center' - a retail haven that's still going strong today! In this spot, we are enticed with many of the luxuries 1978 had to offer: flower jewelry, a sweet turntable/cassette stereo, plaid dress shirts, and a state-of-the-art computer terminal device. TriAd produced this commercial AND wrote the catchy 'Lane Avenue' jingle. And while today's 'Lane Avenue Center' is now called, 'The Shops on Lane Avenue', it's [...]

By | 2014-03-20T15:10:56+00:00 March 20th, 2014|Categories: Clients, Video Production|Comments Off on TriAd Video Vault #8 – A Visit to Lane Avenue Center, 1978

TriAd helps The Childhood League Center build awareness in Central Ohio

TriAd Marketing & Media recently put our video and production skills to very good use for The Childhood League Center. The Center has an on-going strategy to become better known throughout the Central Ohio community as the best place for early childhood learning opportunities for children with special needs as well as their typically developing peers. TriAd was asked to create a Public Service Announcement as part of the Center’s overall communications plan. After drafting the concept and writing the script, TriAd arranged for longtime Center supporter, local TV anchor Chuck Strickler of WBNS 10TV, to be the spokesman for [...]

By | 2014-01-28T11:30:17+00:00 January 28th, 2014|Categories: Branding, Clients, Communications, Video Production|Comments Off on TriAd helps The Childhood League Center build awareness in Central Ohio

Kegler, Brown, Hill + Ritter Selected TriAd to Share their 2013 Charitable Giving Initiative

Kegler, Brown, Hill + Ritter Holiday Video Card Having worked with Kegler Brown Hill + Ritter on their corporate re-branding, TriAd was thrilled to work with them again on their 2013 Holiday Giving Initiative. Every year this Columbus, Ohio based law firm selects a charitable organization whose mission is focused on local communities. In addition to giving a donation of time and money, the firm promotes the annual initiative to all of its contacts, bringing more awareness to the charitable organization’s mission. For 2013 Kegler Brown Hill + Ritter selected The Heart of the City Foundation and Manna [...]

By | 2014-01-15T15:07:21+00:00 January 15th, 2014|Categories: Clients, In the Community, Video Production, Web Design|Comments Off on Kegler, Brown, Hill + Ritter Selected TriAd to Share their 2013 Charitable Giving Initiative

“The Elf Did It!” – Hard Work, Great Times and Congrats!

Last week, TriAd released a brand new holiday video, “The Elf Did It!”, and it’s quickly become a crowd pleaser! We’re delighted that everyone is enjoying the story along with a good laugh or two! Now we’d like to take a few moments to look behind-the-scenes and extend some very well-deserved kudos. As most folks know, many hours and lots of work go into making a video. Enjoying the process from start to finish always makes it better, but there is no escaping the time and diligence required. And while everyone at the agency experienced a few moments in the [...]

By | 2013-12-16T11:07:23+00:00 December 16th, 2013|Categories: Video Production|Comments Off on “The Elf Did It!” – Hard Work, Great Times and Congrats!

TriAd Video Vault #7

Feeling down? Well this edition of the TriAd Video Vault might help! In this 1978 public service announcement, famed actor Robert Alda - the late father of actor Alan Alda - talks about the benefits of getting help when you are not mentally feeling up to par. TriAd produced this PSA for the now-inappropriately titled, 'Franklin County Mental Health and Retardation Board', and followed the board's theme, “Mental Health Doesn’t Come with an Owner’s Manual'. We worked with the board for several years developing many types of marketing materials to communicate their messages. And although the board is now titled, [...]

By | 2013-07-31T16:23:20+00:00 July 31st, 2013|Categories: Clients, Video Production|Comments Off on TriAd Video Vault #7

A Tribute To Clark Street (1931-2013)

We are saddened to report the passing of a longtime TriAd friend and partner, C. Clark Street, past President and Executive Director of the Ohio Contractors Association. Clark leaves behind a legacy of leadership, integrity, steadfastness and friendship that is not only felt by all of us here at TriAd, but also by the many highway and infrastructure contractors in Ohio. Clark was a fair and true leader, and was beloved by so many in our industry. To say he will be missed is an understatement. In 2007, we produced a video celebrating Clark's retirement from OCA. Please take a [...]

By | 2013-06-18T11:01:33+00:00 June 18th, 2013|Categories: Clients, In the Community, Video Production|Comments Off on A Tribute To Clark Street (1931-2013)

TriAd Honored with Telly Awards

This year, TriAd was recognized for outstanding achievements in video production with the receipt of two Telly Awards. The Telly Awards is a national competition to honor the finest in film, video, web and television productions. More than 12,000 entries are received annually from all 50 states and 5 continents, with past winners such as NBC Universal, ESPN International, Microsoft and The Walt Disney Company. TriAd's first statuette was awarded in the Internet/Online Video - Documentary category, for '9/11: Healing Through Remembrance'. This riveting video, from TriAd producer Bob Dawson, follows the story of Leatrice Guttentag, a former [...]

By | 2013-03-21T12:55:50+00:00 March 21st, 2013|Categories: In the Community, Industry News, TRIAD News, Video Production|Comments Off on TriAd Honored with Telly Awards