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Improve your blog’s SEO

Blogs are everywhere. If you ask Google a question, chances are it will bring up a couple blogs relevant to what you asked. Blogs are informative, a quick read and improve SEO, which is why a lot of companies have a blog on their website. Blogs are important here at TriAd Marketing & Media, we take pride in the writing we do for our own blog and our clients’ blogs.

Recently one of our web developers, Brian Canini, hosted an SEO workshop for the TriAd employees to help us improve our blog’s SEO. He offered so much insightful advice and we have already seen vast improvement in our SEO. Here are some of the improvements that Brian told us to make.

  1. Use Google Keyword Planner. Whether you have been writing a blog for some time, or just started, it is important to know your target audience. The interest of your target audience will determine the topic of your blog. Then you can use Google Keyword Planner to find which keywords are the strongest and include them in your blog. Make sure to include the keyword in the title of the blog and in the permalink.
  2. Try not to have long blocks of text in your blog. Break it up by using different paragraphs, bullet points, lists or numbers. This will keep readers on the page. It is hard to hold the reader’s attention if they look at your blog and just see one big box of text. A good rule of thumb is keeping it to one idea per paragraph.
  3. Include internal and external links. If you are directing your readers to a different page on your website, include the link to make it easier for them. This will keep you from losing readers while improving your SEO at the same time. If you got your information for the blog from somewhere else, then make sure to include those links. Even if you are directing readers towards other sites, Google, and the reader, will both appreciate that you are helping the reader as much as possible.

These are just a few ways to improve your blog’s SEO, make sure to check our blog regularly to stay up-to-date with the latest SEO trends. A huge thank you to Brian for all of this help information!

18th Annual Kiwanis Charity Regatta

On August 29, 2016, TriAd Marketing & Media sponsored and participated in the 18th Annual Kiwanis Charity Regatta. The Kiwanis Charity Regatta is a fund-raising event that generates fun, enthusiasm and community spirit on behalf of childhood literacy. Businesses, like TriAd, and community leaders use super-soaker water guns to propel their decorated “yachts” across a large wading pool. Several heats help determine the prime contenders for the final event. The winner gets $1,000 donated to the charity of their choice.

Proceeds support the Summer Reading Club of the Columbus Metropolitan Library and the many charitable activities of the Kiwanis Club of Columbus. Kiwanis Club of Columbus gives approximately $80,000 annually to the community as a result of its fund-raising efforts. These funds go to a variety of organization, mainly focusing on improving the lives of children and their families. Dave Keller, President of TriAd, is an active member of the Kiwanis Club of Columbus.

The yacht submitted by TriAd Marketing & Media was created and designed by the talented, Eric Brown is shown below. “This year’s design presented more of a challenge with the paint job than the actual building, it was my first attempt at creating a weathered look. But as always, a lot of fun! Fun side note: The bolts are actually googly eyes, if you shake the boat you can still hear them rattle around”, said Brown.

TriAd was not victorious this year, but we still have a great time at such an amazing event. We can’t wait return next year! Check out all the pictures from the event below.

Who is on Social Media?

These days it seems like everyone is using social media, and to some extent that is correct. Social media has had a huge impact on marketing and the way we live our lives. Consumers are Document-page-001 (1)constantly interacting with their favorite brands or taking to social media to voice their opinion on service and customer satisfaction. Social media also plays a huge role in brand awareness, if customers are seeing their favorite brands appear on their social media newsfeeds  or seeing their friends talk  about different brands, they are more likely to interact with that brand themselves. Whether that may be purchasing an item from that brand or interacting with them on social media.

TriAd Marketing & Media has created this infographic to better understand who is using social media and which platforms are they using. After  discovering and interrupting this research, the associates here at TriAd Marketing & Media believe to have a better understanding about which platforms our clients should be using to reach their target audience. It is also important that we know which social media outlets are on the rise so that way we can best advise our clients in the future as well.

The percentages shown in the infographic are out of the number of users on the internet.The internet has 3.4 billion users, there are 2.3 billion active social media users, and Facebook reigns supreme with 1.71 billion users.

  • Nearly 3.8 billion people have access to the internet via mobile devices.
  • Close to 2 billion people are active social media users.
  • 91% of retail brands use 2 or more social media channels,
  • The amount of social media users has risen by 176 million in the last year.
  • Facebook shares have the greatest influence on Google search rankings in the U.S. followed by backlinks.

Statistics above found here.

As you can see social media has taken the world by storm and that does not look like it is changing anytime soon. Make sure to keep up with our blog to learn about any new and upcoming trends in the world of social media.

The Importance of Social Media

Background of famous social media icons

Whether you like it or not, social media is everywhere and most importantly it is here to stay. Social media platforms included: Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat, Tumblr and well you get the picture. The list goes on and on as more social media platforms are being developed daily. It is similar to the Hunger Games in fashion of you never know who is going to survive or which one is going to become the next big sensation.

Social media started out as being a place where you could post pictures or write details of your everyday life (flashback to MySpace, if anyone remembers that one). Now it is used as a powerful marketing tool for businesses across the world. Since it is #SocialMediaDay (you can’t celebrate appropriately without using a hashtag), TriAd Marketing & Media thought it would be vital to use this day to show how important it is for you and your business.

According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their website. According to Social Media Examiner, 97% of marketers are currently participating in social media. Those are some pretty big numbers. Let’s starting getting specific about what exactly social media can do for your brand.

  1. Increased Brand Recognition. Every chance you get to share your content and increase your visibility. Social media channels are intended to be another medium to share your brand’s story, messaging and content. This is important because it means you are getting your message out on platforms and you are more accessible for your customers. For example, just this week we were trying to get ahold of a local newspaper, when we didn’t hear from them right away. We took to their social media and got a response within 20 minutes!
  2.  Improved Brand Loyalty. Brands who engage on social media are likely to have stronger loyalty from their customers. Have you ever reached out to a company on social media then just not heard anything back at all? I’m sure. It is those time when customers do hear back from that company that stands out in their mind and creates a sense of loyalty between the brand and their customers.
  3. Higher Conversion Rates. Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its humanization element. Social media is a place where brands can show their true personality and act like humans. They can include humor, admit fault and create a voice to draw customers in. Additionally, studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing.
  4. Better Search Engine Rankings. SEO is the best way to capture relevant traffic from search engines, but the requirements for success are always changing. Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands are all using social media. Being active on social media can act as a ‘brand signal’ to search engines that your brand is legitimate, credible and trustworthy. That means, if you want to rank for a given set of keywords, having a strong social media presence could almost be mandatory.

These are just a few of many reasons why social media is so important to brands and businesses today. If you aren’t jumping on the social media train, your brand might be left behind. Contact TriAd today if you need help getting your business involved in social media! Happy posting!

Lunch & Learn presented by Domtar

DOM-15159_Print_Works_Infographic-08.05.15-page-001As a full-service marketing agency, print marketing is essential to us and our clients. Last week, our employees here at TriAd Marketing & Media attended a Lunch & Learn presented by Domtar. Here at TriAd, we are dedicated to furthering the knowledge of what is going on in all different industries that related to our line of work, the paper industry being one of those. It is important for our employees to know about the finest products on the market so we can better serve our clients.

Another part of being in the marketing industry is seeing how the evolution of technology has altered the services that we offer our clients. Some examples include social media, email marketing, digital marketing and much more. One of the takeaways from the Lunch & Learn was the infographic shown to the right, which shows print by the numbers. Some of the statistics include:

  • 75% still prefer traditional promotional materials
  • 70% prefer to read on paper
  • 44% visit a brand’s website after receiving direct mail
  • 24% share print articles
  • 23% save print articles

The infographic includes other amazing statistics about how even in this technologically advanced society, print still and will always play a significant role.

The Future of Print

This was another important topic that was discussed, how print is keeping up with the evolving technology. Now that nearly everyone has a smartphone, print’s bag of tricks helps marketers enable and improve mobile advertising. With the advent of Near Field Communications, print can send your message directly to your customer’s device. This does not just involve sending the consumer to a website; you can also send offers, files, and videos or even activate augmented reality apps.

Cross-channel marketing

This is a concept that is key for customer engagement and brand awareness. Cross-channel marketing uses multiple channels and presents a unified message that crosses all of them. The benefit to customers is an increased opportunity to engage and ultimately trust the brand. Whatever medium you are using, make sure your message is the same throughout.

Overall it was a great Lunch & Learn, our employees took so much away and we can’t wait to relay all the information to our customers. A special thanks to Brian Krampe from Domtar for the wonderful presentation! Check out Domtar’s website for yourself here:

Putt Wars 2016

TriAd’s 13 creative coeds descended upon the picturesque Camp Crystal Lake Golf Course for the annual TriAd Putt Wars – Friday the 13th edition. Unbeknownst to them, something sinister was lurking in the wooded shadows, with intentions other than small white balls, colorful putters and creative minds. The swing of a sharp, rusty machete signaled the beginning of what became their  putt putting survival. Once the mist had faded, the fake blood cleaned up and everyone had completed their TriAd-mandated therapy (beer), awards were presented to those who survived. The Creative Hole Award was a tie between Michael Dubs and Janine Robinson, who decided to share the award instead of hacking each other to pieces. A first for Putt Wars was a tie for the putt putting, between Stacy and Eric which led to a vicious “putt off” with Eric emerging from the carnage victorious. Stay tuned for full coverage from the next TriAd event!

TriAd Honored with Telly Award


TriAd Honored with Telly Award

The Telly Awards is a national competition to honor the finest in film, video, wed and television productions. More than 12,000 entries are received annually from all 50 states and 5 continents, with past winners such as NBC Universal, ESPN International, Microsoft and The Walt Disney Company.

TriAd was awarded in the Online Video – Charitable/Not-For-Profit category, for the video titled, “Isaac & Tara”. The video highlights a single mother and her child with special needs. The touching story explains how Tara worked so hard to provide her son with a normal life and was able to do so with the help of The Childhood League Center.

TriAd’s Telly Award is currently on display at TriAd’s headquarters in Westerville, OH. Each statuette is nearly 12 inches tall, weighs more than 4 ½ pounds, and was designed by the same firm that makes the Oscar and Emmy awards. Each Telly is custom-engraved to highlight TriAd’s winning production.

Congratulations to Bob Dawson and TriAd Marketing & Media for this amazing honor! Click the link below to watch the award-winning video.

Full Coverage from the 2016 Chili Bowl


Another amazing TriAd Chili Bowl has come to pass! This year, we celebrated the 6th annual with a focus on chili and BEER. Seven teams of 2 created their best tasting chili with a cold brewski as the showcase ingredient! Judge Mike Todd abused his innards by sampling all seven delicacies, and ultimately chose Team ‘Dolls with Balls’ (Teresa Keller and Crystal Vance’s) creation as the culinary victor.

But the contest did not end there… Horrifying hallway bowling with a lopsided ball and children’s pins commenced, with Eric Brown (from Team ‘Buht Burners’) nabbing the only STRIKE of the day (THIRD in Chili Bowl History!). However, it was ‘The IncrediBOWLS’ Elliott Benzle and Dave Keller who took the day with their staggering high score of 77. Combined with their low chili score of 85, they still found themselves as grand champs and temporarily enshrined in the ‘golden seat’.

Check out the pictures below from our exciting day, as well as each team’s amazing recipe! Until next time, bowlers…


Video playing bigger role for B2B Marketers!

Achieving Important Objectives
Most Important Objectives


Came across a new research study indicating that video now plays a bigger – and increasingly more effective – role in the marketing mix for B2B companies. The numbers are convincing!  The benchmark report, published by Ascend2, found that 85% of executives surveyed rate video marketing as “Very Successful” or “Somewhat Successful” in achieving important company objectives.

As to what those important objectives are, the scales tip heavily in favor of brand awareness, online engagement, customer education and lead generation. Respondents also indicated that Customer Testimonials, Tutorials and Demonstrations provided the most effective video content.

All of this confirms what TriAd has believed for a very long time. Video creates an unbeatable opportunity to educate, inform or entertain.  Loyal and prospective customers can visit your company without leaving their home or office.  And when they do, a well-crafted video message will capture their attention and bring them right into your world. Video can tell your story in a highly memorable way and reach your audience through a wide variety of digital media channels.  Posting it online in the right places also improves your company’s search engine rankings.  Very few marketing communications tools give as much bang for the buck.

Of course there is always the challenge of producing video the right way. Survey respondents believed the three most challenging obstacles to successful video marketing include “Lack of an effective strategy”, “Lack of  compelling content”, and “Inadequate video budget”. Let’s take a look.

Having a decent strategy is a must. “Let’s go out and ‘run and gun’ a video because it’s so cool!” is not a strategy. It’s a recipe for disaster. In comparison, a strategy which says, “Our CEO can use video to announce a game-changing acquisition to employees throughout the country.” is smart. Creating great content goes hand-in-hand with an effective strategy. Setting up a camera and to shoot endless minutes of a repetitive manufacturing assembly line gets boring fast – no matter how exciting the robotics may be. In contrast, a video demonstration of a new product that truly solves a problem or video footage of a skilled craftsman at work can be very compelling stuff.

As far as budgets go, TriAd believes that video production doesn’t need to be expensive.  Project scope and production technique are always within your control. But whatever type of video you produce, do it well and make a video presentation that’s enjoyable and worth watching.  If your audience feels better informed and eager to learn more after viewing, you’ve got a winner!

The Ascend2 survey is loaded with good info. Check it out!

Effectiveness of VideosMost Challening Obstacles

Email still a power player in marketing lineup!

Earlier this month, the Direct Marketing News reported on email’s position in the marketing landscape. Their article, Why Marketers Should Keep Sending Emails, presents trends and statistics from a variety of industry sources that affirm email’s strength as a marketing tool. Here are a few examples:

  • 22,500,453,020 emails are sent every hour. (MarketingProfs)
  • The volume of email marketing rose by 15.5% in Q1 2015 compared to Q1 2014 (Experian Marketing Services)
  • 53% of emails are opened on mobile devices, compared to less than 20% about three years ago (MNSearch Summit)

You can read the entire article right here and find links to the source for each statistic cited. Check it out!