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SEO Optimization for YouTube Videos

Youtube logo on iPad screenVideos have become increasingly popular in the world of digital media. If your company has invested both time and money in video production, then you want to get those videos in front of as many people as you can.

YouTube is THE place for videos. If your company does not have a YouTube channel, you can create one by setting up a Gmail account, from there you will be able to set up a YouTube account. Posting on YouTube will help your SEO by giving you a “backlink” that is a credible source when Google is determining where to put your website in search results.

Once your video is posted to YouTube, it is time to start sharing the link.

  • Videos attract and gain tons of attention on social media. Be sure to put it on your different social media channels, if you think the video is not getting the attention it deserves, do not be afraid to post it more than once.
  • If your website does not have a video section on your website, this can be the first one! Adding videos to your website is a great way for customers to learn more about your business and make it feel more personable.
  • Blogs are a great place for videos to allow more of an interactive experience with your website visitors.

SEO tips and tricks:

  • Name your video using key words that will help people discover your video. For example, if it is about collision repair, name the video “Collision Repair Three-C Body Shop”
  • Utilize the description portion of your video. Explain what the video is about and make sure to add your website’s URL and contact information so someone can contact you as soon as they are done watching the video.
  • Fill in all the information you can on the “Advanced Settings” tab.

Now share away! Under your video there will be a Share button which allows you to share the video on over ten different websites and social media channels.

Check out TriAd’s own YouTube channel to see some of the amazing work our Video Department has done:

TriAd Honored with 2017 Telly Award


The Telly Awards is a national competition to honor the finest in film, video, web and television productions. More than 13,000 entries are received annually from all 50 states and 5 continents, with past winners such as NBC Universal, ESPN International, Microsoft and The Walt Disney Company.

TriAd received a 2017 Silver Telly Award for ‘The Freed Center’s 25th Anniversary’ video production, in the category of General-Educational Institution for Non-Broadcast Productions. The Silver Telly is the highest honor in the national Telly Awards competition.

This is TriAd’s fourth Telly Award, and its first-ever Silver Telly Award. Bob Dawson, TriAd’s Digital Media Director, was asked to produce a video highlighting the 25th anniversary of Ohio Northern University’s famed ‘DeBow and Catherine Freed Center for the Performing Arts’. The video was a centerpiece of an anniversary gala event on Ohio Northern’s campus in April 2016. The video tells the story of the Freed Center’s inception, construction, and long history of attracting legendary performers to Northwest Ohio, as well as serving as a premier educational center for the performing arts.

TriAd’s Telly Award is currently on display at TriAd’s headquarters in Westerville, OH. Each statuette is nearly 12 inches tall, weighs more than 4 ½ pounds, and was designed by the same firm that makes the Oscar and Emmy awards. The award is custom-engraved to highlight TriAd’s winning production.

Congratulations to Bob Dawson and TriAd Marketing & Media for this amazing honor! Click the link below to watch the award-winning video.


Putt Wars 2017

Friday, May 20th, TriAd Marketing & Media hosted their annual Putt Wars. Prior to the golfing festivities, we grilled out on the patio and enjoyed the beautiful day! All 14 associates built and constructed a putt putt hole for their individual office. It was the first year for two of our associates, Rowan & Ryan. From par 3s to par 8s, there was a wide range of difficulty this year. We had 4 offices that went with the Star Wars theme (record year). We all walked away with participation trophies thanks to our awesome Art Director, Mike Dubs! Thanks everyone for an awesome event!


Social Media Marketing Strategy

Background of famous social media icons

Did you know that out of the 7 billion people that live on earth, 2.3 billion of them are active on social media, with that number growing daily. With so many people already on social media, and more people growing their networks each day, it is crucial that your brand has a social media presence. Here are a few reasons:

So why use social media? For any and all of the following reasons:

  • Supports long-term business growth
  • Customer service
  • Building relationships
  • Audience engagement
  • Brand awareness

As with any aspect of your business, you want to have a strategy behind what you are doing and why you are doing it. Social media tends to be an afterthought for so many organizations, resulting in inconsistencies with content and frequency. Let’s take a look at why a social media strategy is important:

Why is a social media strategy important?

  • Every single one of the posts that you post to the public is a key extension of your brand.
  • You do not want to create an inconsistency for your audience by just posting periodically. Consistency is key.
  • You want to provide some type of structure for those operating your social media.
  • To outline your social media goals (brand awareness, driving traffic to your website, drive sales) and create steps to achieving them.

One of the first things you want to do in your social media strategy is find your voice. Are you going to be formal, friendly, funny? How are you going to approach your social media? The top reasons why people unfollow brands/do not follow brands in the first place all have to do with voice. Some of those reasons include: too many promotional messages, information not relevant, they tweet too much and finally use of jargon/slang that does not fit the brand.  In order to find your voice starting creating a list of adjectives your brand is not. Then you’ll find out what your brand is! Remember to keep your voice and content consistent.

If you want to talk further about TriAd Marketing & Media’s social media services, give us a call today 800.28.TRIAD!

Email Marketing: Grow your Email List

Email Marketing: Grow your Email List

Touchscreen Email Concept

Email marketing has greatly increased in popularity and importance over the last couple years. TriAd Marketing & Media is constantly working to stay on the forefront of email marketing trends and ensuring our emails are noticed in the inboxes of our recipients. One of the most important aspects of email marketing is not only maintaining a large audience but growing it. Let’s take a look at a couple ways to build your list.

Why does building a list matter?

Email lists give you direct contact with your customer. You can reach them with any big announcements, important news or just to keep in touch. Your email list gives you the opportunity to scale your relationship with your customers. You can directly engage with them and share insights on what is going on with your company and industry.

Opt-In Offers

The first question you should ask yourself is, “what problems can I solve for my audience?”, you want to make sure you are solving a problem for your audience. If you are prefacing your customers with, “Sign Up Now to Stay in Touch”, that is not very compelling for them. Your consumers want to make sure they are getting something out of signing up for your email communications.

  • Offer something. Draw them in with a bonus or something of value for them to want to sign-up. For example, if you can offer 10% off their next purchase or something they can directly get a reward from.
  • You want a clear call-to-action. Focus on getting customers to sign up for the email list and nothing else.
  • Make it known what they have to do to sign up, you don’t want it buried in your site.
  • Remind your audience that they are getting something of value.

Are you having trouble with your email marketing? Let TriAd Marketing & Media help you! Contact us today 800.28.TRIAD!

TriAd Marketing & Media Launches New Website

new website

TriAd Marketing & Media is proud to announce the launch of our new website! We believe this site perfectly demonstrates our dedication to the industry, creativeness and hard work. Each and every one of our associates have contributed in some way to our new site which allows our individual personalities to shine through.

For the new site, our web department wanted to build a site that was more engaging and dynamic than most sites. They were able to incorporate more animation (created by our talented art department) and interactive elements while also being compatible with mobile phone and older web browsers.

We wanted to create a site that is different from all others you see.  Many templates today are following similar designs and we feel our new site needed to break through the clutter. From the navigation function, to the “growing” graphics and the animated headshots of our Team, we have really put some “fun” into functionality.

We also want to celebrate our Ideas that Inspire mantra.  We believe that our Ideas which we bring to our client work, need to Inspire their customers into action.  We hold this belief in front of us as we work on every project. It is our promise to you, our client, every day.

(Make sure to be on the lookout on the site for what inspires our associates).

There are many new pages and features to check out including:

  • The header video to show off what a day at TriAd is like
  • Meet TriAd page
  • Our portfolio of some of our favorite projects
  • What We Believe which shows off our core values

We hope you find the new website has a unique look, easy to access information and we wish to establish this as a source of information for those who our site. Thanks to everyone at TriAd for their help in making our new website. When we are inspired to do great things, results happen!

Let’s do great things together!

Without further ado, check out all the greatness:

How Twitter can help your blog gain Traction

Hand holding a smarthphone showing twitter application

How Twitter can help your blog gain Traction

If you are like us here at TriAd Marketing & Media, we put immense of time and effort into our different blog posts that we do for ourselves and our clients. Therefore, we want them to get as much as reach as possible. We want to have as many eyes read them as we can.

Twitter is a great place to share blog posts! Twitter is full of interesting articles and people often turn to Twitter as one of their prime news sources. You will have to go a step further than just tweeting the link to generate substantial traffic and visibility. Let’s take a look at a few ways to start generating traffic.

Tweet the Link More Than Once

As stated earlier, Twitter is full of interesting articles and the way Twitter works is that only the most recent tweets go to the top of someone’s newsfeed. That leaves a ton of room for your tweet to be missed or simply hidden from many of your followers. Craft a few different tweets, using the same blog post a couple different times throughout the day or the week. As long as you aren’t repeating the same text over and over again, people won’t ignore it.

Repurpose blog Content as an Image or Video

It is widely known that people love images and videos and your article is more likely to be clicked on if you use one or the other. Instead of just pulling the image from the blog post, create your own. Create an image of a powerful sentence or statistic from your blog post then include the link in your tweet. People are more likely to be intrigued by the larger image and text.

Did you know that you can upload 2 minutes and 20 seconds’ worth of video on Twitter, that is 140 seconds’ worth of video, see what they did there? As with most social media, if you want more views, definitely include video.


One of the oldest tricks in the books but it really works. If you are trying to get noticed by influencers, tag them in your blog post. If the blog post is good, there is a chance that they will share the information. Even if they don’t, it doesn’t hurt to try a couple times because you never know what could come from it. If you are citing an article, tag where you get the information from to show that you are using their information.

Take chances, take risks. You want to show off all that hard work you have done!

Core Value #5: Client Focused

TriAd-Core Values posters 18x24

Being Client Focused operates on several levels. At the most basic, it means being diligent the with day-to-day responsibilities of marketing communications – project management, art, writing – whatever your specialty happens to be. Next level up, it means embracing the responsibility that comes with partnership and bringing new ideas to the table – sound ideas that have real potential to further the client’s business. But over everything else, being Client Focused means truly caring about the client’s business, believing in it, and treating it as your own. That is the spirit of true, long-lasting partnership.

Each and every client we have here at TriAd Marketing & Media is important to us. Our variety of different clients and their needs is what makes the agency world exciting and constantly changing. We promise to listen and to provide the highest-quality, best-value creative work. We are focused on building personal, long-term relationships through honesty and respect.

One of the things we truly value here at TriAd is the length of some of the relationships we have held with clients over the years. Our client, Team Fishel has worked with TriAd for over 40 years. “A 40-year partnership with a great client like Team Fishel provides extraordinary insight and exceptional opportunities. You become immersed in their corporate culture. You develop a deep understanding of their business. And over the years, you contribute to every facet of their marketing communications. It is an incredible experience” said Account Executive, Mike Shaw.

Our clients are our partners, our success comes from their success. Thank you to all of our clients for their business over the years!

Chili Bowl 2017

Here’s how it went down, seven teams of 2 were asked to make the most boss chili of all time. Each team had to choose a clutch 80’s pop culture reference for their chili and team. From Alf to Atari and Rubik’s to Rocky III, the era had a ton of great themes to choose from. Presentation points played a huge role in this year’s Chili Bowl. Our seven teams whipped out all the stops. Presentation included anything from sportin’ costumes, song/dance and food fanciness.

The point breakdown went as follows:

100 points for chili quality

100 points for presentations

300 points for each team’s bowling score

The 80s were a monumental decade and our teams pulled out all the stops when it came to their chosen theme’s presentation. The teams, their names and what their themes were based on can be found below:

Stacy & Crystal – Cup of Ambition (based on the movie 9-5)

Chelsea & Eric – Chili Idol (based on Billy Idol’s White Wedding)

Dubs & Elliott – Smurfs

Janine & Mark – Red Hot Chili Peppers

Dave & Jerry – M*A*S*H

Bob & Shaw – The 2600s (based on Atari)

Rowan & Teresa – Don’t you forget about our Chili (The Breakfast Club)

The day was a blast (from the past) at TriAd Marketing & Media. The chilis were out of this world this year! We had an Asian inspired cuisine, one included coffee, two different white chilis and a couple with quite a kick! Don’t You Forget About Our Chili won the Chili portion of the contest with their breakfast themed chili which included sausage and a fried egg. It was incredible! Team Chili Idol ended up being victorious overall due to their all-star bowling skills. It was a fantastic event we are looking forward to next year already!

Core Value #4: Forward Thinking

TriAd-Core Values posters 18x244

The marketing and advertising industry is constantly changing and evolving. There are new things to be learned each and every day. The fast-paced tempo of the industry is what continues to keep the people here at TriAd Marketing & Media excited to come to work today and happy with their chosen career path. It drives their need for knowledge.

A huge part of what we do here at TriAd revolves around digital media. This includes email marketing, social media, electronic publications, blogs and podcasts. Digital media is constantly changing, the largest, most used social networking site can change very quickly. The most effective way for your company to be advertising can change in no time. That is why it is crucial that we are forward thinking. We need to know the next best thing so that we can suggest it to our clients if we see fit. It is our responsibility to provide solutions for our clients. We are experienced and innovative. We embrace change and are always seeking new opportunities for our clients.

“Those people who develop the ability to continuously acquire new and better forms of knowledge that they can apply to their work and to their lives will be the movers and shakers in our society for the indefinite future”, said Brian Tracy. This quote is truly what TriAd Marketing & Media is about. There are no stagnant people here, everyone here has a thirst for learning about the latest trends in their industry and knowledge that can ultimately improve their quality of work.

Our employees are always looking for ways to improve and better themselves in the workplace. Every quarter we set individual goals that help us become better and more efficient at what we do. At the end of every quarter, we hold one another accountable for achieving these goals, we review the goal we set for ourselves then discussed how we achieved them and what we learned! Forward thinking is one of the best attributes of the associates here at TriAd Marketing & Media.