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TriAd Marketing & Media Launches New Website

new website

TriAd Marketing & Media is proud to announce the launch of our new website! We believe this site perfectly demonstrates our dedication to the industry, creativeness and hard work. Each and every one of our associates have contributed in some way to our new site which allows our individual personalities to shine through.

For the new site, our web department wanted to build a site that was more engaging and dynamic than most sites. They were able to incorporate more animation (created by our talented art department) and interactive elements while also being compatible with mobile phone and older web browsers.

We wanted to create a site that is different from all others you see.  Many templates today are following similar designs and we feel our new site needed to break through the clutter. From the navigation function, to the “growing” graphics and the animated headshots of our Team, we have really put some “fun” into functionality.

We also want to celebrate our Ideas that Inspire mantra.  We believe that our Ideas which we bring to our client work, need to Inspire their customers into action.  We hold this belief in front of us as we work on every project. It is our promise to you, our client, every day.

(Make sure to be on the lookout on the site for what inspires our associates).

There are many new pages and features to check out including:

  • The header video to show off what a day at TriAd is like
  • Meet TriAd page
  • Our portfolio of some of our favorite projects
  • What We Believe which shows off our core values

We hope you find the new website has a unique look, easy to access information and we wish to establish this as a source of information for those who our site. Thanks to everyone at TriAd for their help in making our new website. When we are inspired to do great things, results happen!

Let’s do great things together!

Without further ado, check out all the greatness:

How Twitter can help your blog gain Traction

Hand holding a smarthphone showing twitter application

How Twitter can help your blog gain Traction

If you are like us here at TriAd Marketing & Media, we put immense of time and effort into our different blog posts that we do for ourselves and our clients. Therefore, we want them to get as much as reach as possible. We want to have as many eyes read them as we can.

Twitter is a great place to share blog posts! Twitter is full of interesting articles and people often turn to Twitter as one of their prime news sources. You will have to go a step further than just tweeting the link to generate substantial traffic and visibility. Let’s take a look at a few ways to start generating traffic.

Tweet the Link More Than Once

As stated earlier, Twitter is full of interesting articles and the way Twitter works is that only the most recent tweets go to the top of someone’s newsfeed. That leaves a ton of room for your tweet to be missed or simply hidden from many of your followers. Craft a few different tweets, using the same blog post a couple different times throughout the day or the week. As long as you aren’t repeating the same text over and over again, people won’t ignore it.

Repurpose blog Content as an Image or Video

It is widely known that people love images and videos and your article is more likely to be clicked on if you use one or the other. Instead of just pulling the image from the blog post, create your own. Create an image of a powerful sentence or statistic from your blog post then include the link in your tweet. People are more likely to be intrigued by the larger image and text.

Did you know that you can upload 2 minutes and 20 seconds’ worth of video on Twitter, that is 140 seconds’ worth of video, see what they did there? As with most social media, if you want more views, definitely include video.


One of the oldest tricks in the books but it really works. If you are trying to get noticed by influencers, tag them in your blog post. If the blog post is good, there is a chance that they will share the information. Even if they don’t, it doesn’t hurt to try a couple times because you never know what could come from it. If you are citing an article, tag where you get the information from to show that you are using their information.

Take chances, take risks. You want to show off all that hard work you have done!

Core Value #5: Client Focused

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Being Client Focused operates on several levels. At the most basic, it means being diligent the with day-to-day responsibilities of marketing communications – project management, art, writing – whatever your specialty happens to be. Next level up, it means embracing the responsibility that comes with partnership and bringing new ideas to the table – sound ideas that have real potential to further the client’s business. But over everything else, being Client Focused means truly caring about the client’s business, believing in it, and treating it as your own. That is the spirit of true, long-lasting partnership.

Each and every client we have here at TriAd Marketing & Media is important to us. Our variety of different clients and their needs is what makes the agency world exciting and constantly changing. We promise to listen and to provide the highest-quality, best-value creative work. We are focused on building personal, long-term relationships through honesty and respect.

One of the things we truly value here at TriAd is the length of some of the relationships we have held with clients over the years. Our client, Team Fishel has worked with TriAd for over 40 years. “A 40-year partnership with a great client like Team Fishel provides extraordinary insight and exceptional opportunities. You become immersed in their corporate culture. You develop a deep understanding of their business. And over the years, you contribute to every facet of their marketing communications. It is an incredible experience” said Account Executive, Mike Shaw.

Our clients are our partners, our success comes from their success. Thank you to all of our clients for their business over the years!

Chili Bowl 2017

Here’s how it went down, seven teams of 2 were asked to make the most boss chili of all time. Each team had to choose a clutch 80’s pop culture reference for their chili and team. From Alf to Atari and Rubik’s to Rocky III, the era had a ton of great themes to choose from. Presentation points played a huge role in this year’s Chili Bowl. Our seven teams whipped out all the stops. Presentation included anything from sportin’ costumes, song/dance and food fanciness.

The point breakdown went as follows:

100 points for chili quality

100 points for presentations

300 points for each team’s bowling score

The 80s were a monumental decade and our teams pulled out all the stops when it came to their chosen theme’s presentation. The teams, their names and what their themes were based on can be found below:

Stacy & Crystal – Cup of Ambition (based on the movie 9-5)

Chelsea & Eric – Chili Idol (based on Billy Idol’s White Wedding)

Dubs & Elliott – Smurfs

Janine & Mark – Red Hot Chili Peppers

Dave & Jerry – M*A*S*H

Bob & Shaw – The 2600s (based on Atari)

Rowan & Teresa – Don’t you forget about our Chili (The Breakfast Club)

The day was a blast (from the past) at TriAd Marketing & Media. The chilis were out of this world this year! We had an Asian inspired cuisine, one included coffee, two different white chilis and a couple with quite a kick! Don’t You Forget About Our Chili won the Chili portion of the contest with their breakfast themed chili which included sausage and a fried egg. It was incredible! Team Chili Idol ended up being victorious overall due to their all-star bowling skills. It was a fantastic event we are looking forward to next year already!

Core Value #4: Forward Thinking

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The marketing and advertising industry is constantly changing and evolving. There are new things to be learned each and every day. The fast-paced tempo of the industry is what continues to keep the people here at TriAd Marketing & Media excited to come to work today and happy with their chosen career path. It drives their need for knowledge.

A huge part of what we do here at TriAd revolves around digital media. This includes email marketing, social media, electronic publications, blogs and podcasts. Digital media is constantly changing, the largest, most used social networking site can change very quickly. The most effective way for your company to be advertising can change in no time. That is why it is crucial that we are forward thinking. We need to know the next best thing so that we can suggest it to our clients if we see fit. It is our responsibility to provide solutions for our clients. We are experienced and innovative. We embrace change and are always seeking new opportunities for our clients.

“Those people who develop the ability to continuously acquire new and better forms of knowledge that they can apply to their work and to their lives will be the movers and shakers in our society for the indefinite future”, said Brian Tracy. This quote is truly what TriAd Marketing & Media is about. There are no stagnant people here, everyone here has a thirst for learning about the latest trends in their industry and knowledge that can ultimately improve their quality of work.

Our employees are always looking for ways to improve and better themselves in the workplace. Every quarter we set individual goals that help us become better and more efficient at what we do. At the end of every quarter, we hold one another accountable for achieving these goals, we review the goal we set for ourselves then discussed how we achieved them and what we learned! Forward thinking is one of the best attributes of the associates here at TriAd Marketing & Media.

Core Value #3: Own It!

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Taking ownership of your work and your role on the team here at TriAd Marketing & Media is crucial. Every member of our team is fully accountable and responsible for their individual area, as well as their part of our creative team. As young children, we are taught to take responsibility for our actions. This does not change as we progress through life.

As a small, creative agency of 13 people it is very important that we possess ownership of the different projects we are taking on as individuals and ones that we are tackling as a team with the help of other departments throughout TriAd.

For years and years, TriAd has been creating quarterly and bi-monthly transportation publications for various associations across the country. The transportation publications require the support and teamwork of different departments. The salespeople are responsible for selling advertisements for the magazine. The art department is responsible for making the magazine look visually appealing, make people want to pick it up! Our Editorial Director attends events, researches information and conducts interviews in order to write the highest quality content for the different issues. All these different roles are vital to the creation of the magazines for our clients. If someone chose not to take ownership of their role, the final product would be lacking and ultimately effect TriAd as a whole. But thanks to our amazing staff, we can trust others to do their part as well.

You have to ask yourself, what do you want people to walk away with? We all have a strong personal sense of what we want success to look like and strive every day to achieve that. Taking ownership of your role on the TriAd Marketing & Media team includes but it not limited to the work you create, it also pertains to your role in the culture. Interacting and getting to know your fellow employees is a part of the puzzle as well. Overall, we value a strong personal integrity here and owning everything that you do!

Core Value #2: Passion In All That We Do

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Our next core value that is vital to our company is, Passion In All That We Do. Fortunately, this comes naturally for everyone here at TriAd Marketing & Media. Each and every person can honestly say they love their job, the industry and the fun we have here at work. That is something that makes this place so great. We know that a happy agency = happy clients.

We have fun doing what we do, working and playing here at TriAd. The work itself is fun for our employees because of the passion they have for what they do. “I love what I do! I love sitting down at my computer, putting my headphones on, cranking my tunes and clicking my way to creating the most bad@$$ artwork I can create. Regardless of how big or small the client, regardless of budget, I want it to look the best I can. My passion for this is to make things look awesome, that is what I want in the work I do at TriAd” said Graphic Designer, Eric Brown.

Not only are we passionate about the work we do, we are passionate about TriAd. We have different events throughout the year that let us step away from the work for a couple hours and enjoy a drink and a laugh together. Our favorite events include: Chili Bowl, TriAd-A-Lawn, Putt Wars, the annual Christmas party and the occasional happy hour just to celebrate a Friday.

Our team is unique, each and every member brings something different to the table that we would not function as well without. We are passionate and persistent, and deliver big results.

We also want to give a huge thanks to Eric for creating these wonderful Core Value posters that are hanging on the walls of TriAd (and pictured to the left).

Core Value #1: Service Excellence

Over the next few blogs we are going to be discussing the core values that we are built on and incorporate into everything that we do here at TriAd Marketing & Media. Core values are the foundation of a business; they are what employees can turn to for guidance and should be reflected in every piece of work that is produced. The first core value that we are going to discuss is Service Excellence.

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As an agency, we are driven by demands given to us by the client. Service excellence means more than just taking orders. We are proactive and responsive thinkers here at TriAd, when faced with a obstacle, our creative minds immediately jump to how we can fix it and in the best way possible. We provide clear, consistent communication and extraordinary work. Our clients are our number one priority; our employees go to extensive lengths to ensure 100% satisfaction which results from effective communication and top of the line work.

We are committed to superior customer experience, every time. Which is reflected in our integrity from our customers. TriAd Marketing & Media recently celebrated its 44th birthday, one of our favorite clients, Team Fishel, has been with us throughout all 44 years. We cannot thank Team Fishel enough for allowing us to work with them for all of those years. A partnership between two businesses that lasts that length of time is a true testament to TriAd Marketing & Media and shows the great distances we will go to in order to give our clients the very best.



Improving SEO Part Two: Advertising Blog Posts

Search Engine Optimization consultant touching SEO button

Do you want your blog to be seen by more people? You’ve spent hours researching and writing this blog. Now it is time to show off your hard work. Writing the blog is half the battle of posting a blog, the other half is getting that blog seen and read by as many people as you can out there on the internet.

Social Media

The first place people usually turn to post it is social media. Facebook and Twitter are two great places for blog posts. It is helpful to make a title that really stands out to your readers and makes them want to read your blog. A picture that goes along with the text is another helpful way to get reader’s attention. Since it is the norm to post on twitter 2-3 times a day, you can tweet your blog out multiple times as long as the text included with the link is different every time. No one wants to see the same tweet over and over again, that could cause a decrease in followers.


Have you ever used Reddit? Reddit’s slogan is “the face of the internet”, so if you haven’t used it before, now would be a great time to start! Reddit has different categories called ‘sub reddits’, which have different topics for people to post interesting articles to. Once you post your article to a certain sub reddit, it will either gets votes up or down. If people find your article interesting, they will click on the up arrow and if they do not like it they will give it the down arrow. It is okay if you get the down arrow, it is the internet after all. The up arrow will keep your article to the first page of the sub reddit for longer, so the more the better. When you are using Reddit, it is important to be interactive and show that you have a presence on there. You don’t want to just login, post the article and leave. Reddit will start to pick up on that and label you as spam which will hinder you from posting future articles.


StumbleUpon is very similar to Reddit. There are different categories that pertain to many different topics. The first step would be finding the category closest to what your blog post is about.  Unlike Reddit where you can post the same link multiple times, you can only post the link once on StumbleUpon. Just like Facebook and Twitter, it is important to choose a picture that relates to the blog and a good title in hopes that will lead to more people clicking on your link.

These sites take time, you need to grow your profile in order to look more credible. This may seem like a lot of work but these can be great places to post your blogs in order for them to be seen by more people. A huge thanks to our web developer, Brian Canini, for these helpful tips. Happy blogging!

TriAd-A-Lawn Fall 2016

The annual TriAd-A-Lawn took place last week! It was a gorgeous fall day out on the lawn full of fun games and delicious food. The theme for this year’s event… drum roll please… Hillbilly games! TriAd-A-Lawn commissioner, Michael Dubs, really out did himself this year. The day started with football draft style team picking. Stacy Smith (Team McCoy) and Chelsea Amato (Team Hatfield) were the two captains in charge of picking the finest talent. The afternoon consisted of 3 games: Sling Shot, Toilet Seat Horseshoes & finally the Sack Race. Action shots of each game are pictured below! Each game had a set amount of points, then they were totaled at the end where Team Hatfield reigned supreme. Each member of the team brought a dish to fit the theme. These fixings included: corn dog casserole, baked beans, hillbilly caviar, pulled pork and hillbilly teeth just to name a few. Dave Keller, President of TriAd, even had a themed outfit for the games. It was another GREAT TriAd event!!