TriAd Marketing & Media was originally founded in 1972 by Lee Ault, Ken Keller and Pat Reynolds with the original name of Tri’Advertising, Inc. The 3 founding partners had different reasons for agreeing on the name. Mr. Keller, who proposed the name, meant to imply “3 in advertising.” Mrs. Reynolds thought the name suggested harmony or blending of talents as a “triad” in music. Mr. Ault, whose vision shaped the early years of the company, felt the name embraced his concept of a “communications clinic”. His idea was that 3 independently owned (an advertising agency, a public relations practice and a sales promotion firm) that would collectively provide marketing expertise small local businesses required.
TriAd’s account list grew steadily. The agency was selected to prepare and place all advertising for 8 consecutive Ohio State Fairs, and in 1975/76 was chosen to write, photograph, art direct and produce the national commemorative program for the American Freedom Train.
Inevitably, the years brought change. Mrs. Reynolds left the company in 1979 and in 1986, Mr. Ault sold his shares in the company to Mr. Keller. Dave Keller, current President of TriAd Marketing & Media, bought out Ken’s shares after his retirement in 2001.
Now that we have learned about the history of TriAd Marketing & Media, let’s talk about where we are today. On October 1st, 2016 TriAd will have been in business for 44 years. Currently operating with 13 full-time staff members whose expertise range from new trends in the industry such as web development, SEO, social media and video production to the skills that the company was founded on such as marketing, publication editorial and production, communications, sales promotion and public relations.
Bob Dawson, Digital Media Director, has been with the company for 13 years, his favorite TriAd memories include the quarterly events, esp. the ‘TriAd Chili Bowl’ (probably due to the fact that he is an AMAZING cook). Bob says, “It’s great for team-building and gives TriAd associates a chance to have a wonderful time”. During the past 13 years Bob has watched TriAd transition into new areas of business; move into a new building; acquire associates from another company; and build an exciting culture that gets better every year. His favorite thing about TriAd is the closeness he has with his co-workers. “I truly feel it betters our product when we can openly communicate with each other”, said Bob.
Stacy Smith, Account Coordinator, recently celebrated her one-year anniversary with the company. Stacy came to TriAd with 15 years of experience in corporate event planning and her personality has brought wonders to the office. “With some of our long standing clients it continuously challenges us to think differently and to keep our eye on what’s next. I like that our relationships with clients are more like partnerships. Creating & building a better brand together. We create a better view/lens for others to see what our clients are all about,” reflected Stacy. She also loves that everyone’s personality shines through their work. “We have a very talented group of people that work here, you have the ability to be yourself while producing great work, and everyone’s willingness to help each other be more successful”.
We truly love what we do here at TriAd and have fun doing it. We are looking forward to many more successful years to come!