As the old saying goes, you only get one chance to make a first impression. What impression does your website make on first-time visitors? An outdated site might appear tacky or unprofessional, turning off potential customers before they ever have the chance to learn about your products or services. On the other hand, a thoughtfully designed website can funnel customers into your business in subtle ways that they might never see coming.
If you’re unsure whether or not your website is up to date, you could be due for a refresh. Here are five signs that your site is behind the times.
1. Dated Design
With design trends constantly coming and going, it can be difficult to keep your site looking sharp and current. An outdated design aesthetic will be a major red flag for any visitors and could give the impression that your company or brand is behind the times. If you’re still utilizing spinning gifs and visitor counters, it’s time to step into the 21st century. With a little help from an in-the-know web designer, you can ensure your website won’t be the laughingstock of the internet.
2. Poor SEO Performance
Don’t let an outdated website hold your brand back.
Search engines are the way most people discover what they’re looking for on the web. If your website isn’t optimized for maximum rank and visibility on the major engines, it could spell doom for your business. Proper use of keywords will maximize indexability, placing your site at your customers’ fingertips during your next search.
3. Slow Load Times
With the advent of 5G and broadband technologies, today’s users don’t have time to wait around for websites to load. If you want to get through to potential customers, your site must be ready when they are. If you haven’t updated your web hosting in some time you might be lagging in the internet speed race. Don’t get lost in the dust—a slow website could send impatient visitors running to your competition.
4. Obsolete Elements
As with visual design, web design sees trends and practices fall in and out favor. If the back end of your website is running on old tech, it probably won’t play nicely with the web of today. Outdated elements such as Adobe Flash animations might even inhibit your site’s ability to function on modern browsers. Be sure your site is up to snuff with the current best practices to avoid potential functionality issues.
5. Not Optimized for Mobile
With more users than ever choosing mobile devices to do the majority of web surfing, making sure that your website looks good on mobile is key. Poor compatibility with mobile devices won’t just mean a headache for users from a useability standpoint—it can also drastically harm your search engine ranking. Smart design will ensure your site looks great no matter how your users engage with it.
If you find the idea of overhauling your outdated website intimidating, the team at TriAd is here to help. Our comprehensive web services can tackle everything from professional web design and SEO optimization to high-speed hosting and more. Contact us today to get started.