If you’ve spent any time online recent years, you’re likely aware of just how widespread video has become on the web. From autoplay ads on news sites to social media feeds and beyond, video is an ever-growing medium used by marketers to reach audiences.
According to Hubspot, 92% of marketers in 2020 said that video was an important part of their marketing strategy. That figure is up from just 78% in 2015. Furthermore, 88% of marketers surveyed claim that video content provides a positive return on investment.
When properly utilized, online videos are an effective marketing tool.
To further illustrate the marketing power of online videos, consider the following statistics from Zenith’s annual Online Video Forecasts report:
- The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes in 2020.
- Advertising expenditure on online video will rise to $61 billion by the end of 2021, at an average rate of 18% a year, compared to 10% a year for internet advertising as a whole.
- Online video will rise to the equivalent of a third of the entire TV market in 2021, up from a quarter in 2020.
Video is taking up an increasingly larger portion of both marketing budgets and consumer attention. Is your brand positioned to make the most of this exciting medium to drive results? Here are five tips to make your efforts count when marketing with video.
Cast a Broad Net
So much of the power of video comes from its ability to meet consumers where they are. Practically anywhere you look online is another potential space to share your video with viewers. To help the chances of your video being seen, a multi-channel approach is best. Paid ads, embedding on your homepage, a company YouTube channel, and of course, posting videos to social media are just a few of avenues through which your content can reach its intended audience.
Simpler is Better
As pervasive as video has become, it does exhibit one major drawback from a marketing standpoint: short viewer attention spans. To hook viewers, your content will need to be as direct as possible. Keep your message brief and digestible with a focus on actionable information.
Highlight Your Expertise
Video is an excellent platform for building brand credibility. Incorporate statistics and graphs into your video that demonstrate your brand’s successes in a tangible way. A simple graphic can pack a big punch in showing what sets you apart from the competition.
Showcase Your Audience
Like social media, video can play a major role in audience engagement. Testimonials are already great tool for attracting and captivating potential customers, and their power is magnified when paired with the medium of video. Create videos to highlight your satisfied customers through testimonials or shout out your positive reviews mined from online sources.
Include a Call to Action
Despite video’s clear value, your efforts will be worthless if you can’t compel viewers to act on your message. Whether your goal is to drive traffic to your site or build a base of subscribers, be sure your video includes a clear call to action to funnel viewers toward your desired outcome.
TriAd has the expertise to help your videos shine online. From sales videos that let your customers see and feel what you do, to training and event videos that communicate your message, we capture the essence of your message in a short, effective way that grabs the attention of all viewers. Click here to learn more about our comprehensive video production services and get started.