Need content? At TriAd, we love to brainstorm new ways to help our clients connect, engage, and elevate their businesses. Here are five trends to watch for keeping your content relevant in 2023.
Interactive, Personalized & Repurposed Content
Everyone is overloaded by content; how do you ensure your content hits the target? The key is choosing content that is both interactive and personal. While there are multiple ways to achieve this, here are a few of our favorites.
Keep your users interested in your content longer by using interactive tools. Most content is considered static, meaning the user consumes the content by watching or reading. Interactive content engages the user and provides an immersive experience.
Interactive Content Ideas
Calculators and tools
Animations with videos and charts to break up the content
Drop down menus so users interact with the page
FAQs to help a user find what they are looking for quickly and to increase organic traffic.
To humanize the content experience, utilize a national days calendar to build ideas around important events and topics. For example, if you plan to share content about which local bakeries to visit, connect the content to a special day, like National Croissant Day. Or reach the healthcare industry by celebrating National Nurses week May 6th– 12th in 2023, etc.
Refresh and Revitalize Your Current Content
If you think repurposed content is a treasure trove, refreshed content is also a smart way to give additional life to valuable content that already exists on your site. You can accomplish this quickly by updating the information to make certain it is relevant while updating keywords for a better search experience.
Why Smart Marketers Refresh Content
Improve Search Ranking research has found that monthly blog views and leads often came from older blog posts.
Brand Relevance, updated content, even evergreen content will boost the confidence users have in your content. When updating content, think about search habits, would you trust an outdated article? When you refresh the content, always refresh the date.
How do you decide what content to update? Review your website’s traffic over the last year. Jot down top performing content and refresh content that is over a year old. Always prioritize evergreen content or industry-related content that you know will continue to generate traffic for years to come. Our team of web experts can review your page analytics and help you formulate a plan.
User Experience (UX)
Once you have your content optimized, user experience will make your site a favorite. Keep the following in mind when you are working to improve your user experience:
Mobile performance is important since over half of global web traffic is through a mobile device, a whopping 56 percent
Cohesive style and voice
Infographics are great since most people are scanning the information
When it comes to content management, you are not alone. Reach out to industry experts to collaborate and achieve better results. Working with others will increase your knowledge and make you a trusted industry expert. This will in turn grow your audience and your web traffic.
Create a Content Calendar
Consistency is as important as quality of content. Users tend to trust sites that are updated regularly. Updated sites also rank better for google searches. A plan today will eliminate stress later in the year. Plan around important topics, company initiatives and goals.
Looking for some inspiration for your content this year? Our team can help.