Crafting Your Brand’s Visual Identity

logo design

Your brand’s visual identity is made up of many parts that all work together to create a recognizable and consistent image. These elements include everything from logos, typefaces and color palette to the design and layout of your physical spaces, employee uniforms and much more. Cultivating a recognizable visual identity helps your customers identify your brand, as well as providing a sense of personal connection. These branding choices will make your brand recognizable wherever it is seen, helping to increase awareness for your products and services and setting your brand apart from the competition. Over time, visual branding becomes a calling card for the quality and dependability of your brand.


Whether you’re launching a new brand from scratch or looking to update your visual style, here are a few things to consider to help make the most of your visual appeal.

 Know Your Brand

Strong visual branding will serve as a reflection of your values, helping to tell the world what your organization stands for. To achieve this, you must have a firm understanding of the values your brand represents. If you’re unsure what this means, the first step of the branding process will be to define what exactly your brand stands for. Begin with a simple list of the core values essential to the work you do and consider drafting a thorough mission statement. From there, establish what kind of brand voice, tone, and personality you wish to share with the public. All these factors will help guide the visual branding process.

TriAd has the expertise to help take your brand’s visual appeal to the next level.

Thoughtful Design

With a strong sense of identity established, it’s time to creating branding materials that reflect your stated values. Work with a designer to select the right fonts, color schemes, logo designs, etc. to help tell your story effectively. Whether your brand wishes to portray seriousness and strength or a more jovial personality, there are countless ways to reflect your style via visual branding. Keep in mind that these signifiers will also serve as your calling card, shaping perception of your brand wherever it is seen. Be sure these materials help to tell your story thoughtfully.

Consistency is Key

For brands large and small, consistency is crucial to maintaining strong visual brand identity. In reality, consistency may become more challenging as your brand continues to grow. Be sure to establish a set of house rules or guidelines covering everything from color and typeface choices to language that is acceptable to use in written copy.

When it comes to consistency, tone is one of the most important factors to keep in mind. Let’s say your brand’s core values speak to reliability and strength. A bold logo design in a simple color scheme will help portray this image better than neon bubble letters. To keep your visual elements on target, make efforts to ensure your choices are consistent with the tone you have set for your brand.

Whether you’re an established brand in need of a refresh or just getting started, the marketing pros at TriAd have the expertise to help you craft powerful and consistent branding materials to share your message with the world. Contact us today to get started.

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