You have probably heard that watching videos has replaced reading text on the internet these days. So, you switch to more video content but now you have to be concerned about the length of the video. Instagram has reported that the most viewed videos are only 26 seconds long while LinkedIn shared similar results saying that videos between 30 and 60 seconds have the most views. This doesn’t mean that longer videos won’t be watched or shared, but you’ve got under a minute to get your viewer on the hook to keep watching. Don’t worry–we can walk you through how videos are working better for marketing purposes and how we can help you use videos to reach your target audience.
Types of Videos
If you only have a few seconds to make an impression, you want to make sure you choose the right kind of content for your audience. Which type of video would make your audience want to keep watching, follow your brand, buy your product or use your services? Common types of videos are demos, brand videos, educational/how-to, testimonial or interview videos, employee spotlight and time-lapse project videos. Each of these categories gives the audience an inside look at the company and catches their attention. Choosing the right type of video will be the first step in a successful campaign.
Where Will the Video Be Shown?
Is this an organic post on social media? Is it an ad on social media? Did you want to send it as an email to certain people? Is it a video for a landing page on your website? Determining where you’re posting the video will help you choose the best type of video and plan the storyboard out accordingly. If you are looking to increase following on a certain social platform or know you have better results with email opening rates, consider trying that method out first.
Who Will Make the Video?
Depending on what kind of budget you have, you may want someone to help you with the video. This could be everything from brainstorming ideas, writing scripts and storyboards to the actual filming and editing of the final product. A video can be as high-end or simple as you want it to be, it’s your brand.
Perks of Video on the Internet
As an agency, we preach about SEO and Google rankings, but if you don’t know how important that is for a company, now is the time to learn. Video can increase SEO if you tag them properly and that is free marketing in the long-run.
Additionally, studies show that people retain 80 percent from videos whereas the average person only retains 20 percent from reading text and 10 percent from audio so combining the two is not only more engaging, but more likely to be remembered.
Another thing to remember is this: video lets your audience make a connection with your brand. Whether the person feels an emotional connection, finds humor in your video or feels some sort of respect for your brand, you’ve given them a reason to become a loyal consumer.
So, What Now?
If you’ve been thinking about adding video to your marketing plan or think it may be a good idea, now is the time. Whether you begin to research yourself or let an expert help you, start getting your future campaigns thought out. If you’re looking for an affordable way to get these projects started, check out our video services. With the changes that have surrounded 2020, there is no better time to reach a new audience and expand your presence. Share messages about the changes brought on by the COVID-19 pandemic, new products or ideas, safety precautions or anything else that is timely and makes for good content.