Public Relations Agency Services
Today, public relations is more than a press release, an interview, or media announcement. Good PR is about managing your reputation. At TriAd Marketing & Media, we create and deploy effective public relations campaigns to help you achieve your business goals. Whether that’s building brand awareness, driving traffic to your website or brick-and-mortar location, or generating inbound marketing leads.
Our Approach
TriAd’s approach to public relations is to be proactive and collaborative with our clients. We get to know you, your hopes for your brand, and your unique perspective within your market or industry. Our team of writers, researchers and media professionals then work to create a PR strategy suited to your exact situation and goals.
Research
Relevant industry trends and key audience behaviors are crucial to the success of a PR campaign. To achieve the maximum impact for your message, this research includes analyzing industry trends, developing public awareness campaigns, cultivating internal and external communications, managing media relations and even crisis management plans.
Press Releases
A press release is an effective tool for spreading the latest news or special announcement from your brand. From crafting thoughtful, engaging copy to distributing your press release to local and national media outlets, our team has everything you need to share your message with the world.
Media Relations
TriAd has been in the public relations and marketing industry for over 50 years. Our longstanding professional relationships and media solutions will get your messaging in front of the right people and deliver quantifiable results for your PR dollar.
Crisis Management
Negative circumstances can sometimes arise in the course of doing business. You don’t have to face a public relations crisis alone. Let our team help control the messaging to minimize backlash and preserve the brand integrity you have worked hard to build.
Our bona fides
Check ‘em out
Team Fishel
Team Fishel is a privately held utility contractor serving customers in the electric power, natural gas and broadband/telecom industries. The company’s marketing challenge involved building a consistent Brand Identity among customers from different industries as well as a highly de-centralized regional office structure and geographically diverse employee family.
The solution evolved directly from the company name. Team Fishel created a vibrant corporate culture celebrating the “Team” concept and a theme that transcends geographical and industry boundaries – Team Fishel is the Best Choice in Utility Engineering, Construction, Installation and Maintenance. These elements are the cornerstone of the Team Fishel brand and all marketing communications.
Team Fishel and TriAd Marketing & Media have worked together for 40 years. This true partnership is stronger today than ever.
Ohio Plastic Surgery Specialists
Ohio Plastic Surgery Specialists is a plastic surgery practice with 2 locations and a board certified plastic surgeon offering a full range of cosmetic and reconstructive procedures. The challenge is for them to stay in the forefront and capture the attention of potential patients in a highly competitive market.
TriAd is constantly putting out new, valuable information about the practice, procedures, promotions, and more to the target audience through the website, digital and print advertising, social media, blogs and e-communications, all with a consistent brand and message in mind. We have assisted with a rebranding, the addition of new services, and the opening of new offices.
Ohio Plastic Surgery Specialists take the time to get to know their patients and provide reliable advice. This parallels TriAd’s belief in truly caring about our client’s business, believing in it, and treating it as our own. This is the spirit of long-lasting partnerships.
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