Social media has changed the world of digital marketing as we know it. Brands are turning to Facebook, Twitter, YouTube, Instagram and many other channels to be social with their audience. Social media is used to support long-term business growth, provide customer service, build relationships, engage your audience and promote brand awareness.
Social media also plays a role in your brand’s SEO. Google loves regularly-updated and relevant text on your site, so blogs are the perfect way to feed the beast. Being active on social media can act as a ‘brand signal’ to search engines that your brand is legitimate, credible and trustworthy. That means if you want to rank high for a given set of keywords, having a strong social media presence could almost be mandatory. Let TriAd build your brand’s social media presence today!