Brands need every edge they can get to stand out in today’s crowded marketplace. The more chances you have to put your logo in front of potential customers, the more likely they will be to think of you they need your products or services.
One tried-and-true way to keep your brand top of mind is utilizing branded swag—items given away for free that feature your organization’s branding. Read on to learn more about making this powerful marketing tool work for your brand.
What is swag, and what is its purpose?
Swag refers to free promotional items used to promote a brand or company. These items are often handed out to potential customers at trade shows and events or given to employees. Common swag items include cups, pens, USB thumb drives, tote bags, shirts, office supplies, and much more.
Branded swag has helped many of our clients achieve their marketing goals.
The goal of these items is to create impressions for your brand and boost recognition, leading to increased lead generation and sales. Swag might also be used to boost employee satisfaction or help drive talent acquisition.
What can swag do for you?
Branded swag can help you achieve a variety of marketing goals. If you want to generate leads, consider giving away items such as branded clothing or insulated bottles that the recipient will be more likely to display to a wide audience. If you need to create buzz for a new product launch, choose swag that ties into the product category (tech accessories such as headphones or a USB for a tech-related launch). Want to build brand awareness? Go with swag specific to the needs of your industry (fitness apparel or shaker bottles for a health and fitness brand, for example).
Whatever you hope to achieve, swag can help your brand get across the finish line.
Is swag effective?
Swag is a proven way to reach your desired audience. Placing useful branded items in the hands of potential customers gives them a chance to think about your product and/or service each time they reach for that water bottle or pen. According to a 2019 study from Advertising Specialty Institute, 90% of American consumers report owning at least one piece of branded merchandise. Swag offers an incredible opportunity to keep your brand in front of people going about their business in their homes and workplaces.
If you’d like to explore the potential of branded merchandise, TriAd has the expertise to help your brand succeed. From design to fulfillment, we offer a full range of promotional products for any occasion. Contact us to prepare for your next trade show or event!