TriAd’s 40 Years of Fame

Week 17

Ken Keller and John Havlicek

TriAd founder Ken Keller directing Ohio State/Boston Celtic legend John Havlicek in a TV commercial for his celebrity sports game, “Best of Seven” (1976).

Since its founding, TriAd has been fortunate to work with some of the biggest names in entertainment, music and sports. Our quality and professionalism make us an easy fit for major players in any industry. TriAd founder Ken Keller started working with celebrities from the very beginning. In 1976, Ken directed NBA and Boston Celtics legend John Havlicek in a TV commercial for “Hondo’s” celebrity sports game, “Best of Seven.” Those early years also saw Ken and TriAd working with theatrical and film actor Robert Alda; distinguished American composer Aaron Copland; the NFL Cleveland Brown’s Ozzie Newsome; and legendary Ohio State football coach Woody Hayes. In the 1990s, TriAd and longtime client Team Fishel hired NFL great Joe Theismann to host and narrate the “Team Fishel Benefits” video, which was a huge success for Team Fishel and its Teammates.

These days, we are still fortunate to work with some of the best in the business. CBS Sports’ Clark Kellogg frequently visits TriAd for audio and video production projects. Kellogg noted, “Consistent excellence is what I’ve always received from TriAd.”

We have also worked with other sports legends, such as two-time Heisman trophy winner Archie Griffin; Major League Soccer player Brian McBride; and former Ohio State football coach Jim Tressel, who was featured in a recent video tribute we produced on the late, great Jack Tatum. This past December, we produced a video for P&D Builders of Delaware, Ohio, which focused around their design and construction of a family home for ABC’s “Extreme Makeover: Home Edition.” TriAd was on-hand throughout production of the show to interview “Extreme Makeover” designers Tracy Huston and Michael Moloney.

As major figures continue to choose TriAd for their marketing and production needs, we plan on providing them with the same quality and excellence we have given ALL of our clients for the past 40 years. It’s what’s made us famous.

TriAd President Dave Keller with Super Bowl-winning quarterback Joe Theismann during the production of the “Team Fishel Benefits” video (1999).


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