You should be bold with your marketing tactics. We are not talking Billy Mays and yelling at the TV cameras. You also don’t have to say you have a sale ending Wednesday night, every week.
Being bold or shameless doesn’t have to mean less tact — it means you are willing to market your company or product without holding back, all cards on the table, unabashedly. If you believe that you are the best at what you do or sell and you’re not afraid to say it, why not put it out there? Ultimately, isn’t that what every advertisement should be trying to do?
Your product or service has to be strong to have a competitive edge. If you show your confidence through your marketing, you can gain the competitive advantage as well. You can be the best, but your bottom line won’t show it if the public doesn’t know. Being bold with your marketing tactics can lead to success.