Your next sale or business deal is just a …
a) hand shake away
b) phone call away
c) click away
All of the above! Businesses are busting down the doors of the online world in efforts to boost their profiles but Twitter alone will not lead customers to you.
The world of social media is evolving so fast we can hardly keep up. One thing we do know for sure is that the more tools we have the better. That is if you know how to use them properly. Facebook, LinkedIn, Twitter, YouTube, Flickr, Blogs – these are all free, easy to access and just a click away. But understanding how to use them to the benefit of your company, product or service is a much greater challenge.
It is very important that you have a plan for how you might use and manage these online tools or you are only going to get yourself into trouble. When considering your strategy you should tap into some old-fashion business principles –
Always think like a consumer.
Listen to your audience.
Provide answers and solutions.
Talk about things that people find value in.
These strategies worked when knocking on doors and cold calling and still apply today in social media efforts. These are the things that will raise your ratings, increase your followers and keep people “tweeting”. Networking isn’t that different whether face-to-face or online. It is still about building relationships that people can value and trust.
Janine Robinson, TRIAD Vice President of Creative Services, is participating in the Columbus Business First Social Media 101 Series this summer in efforts to stay on top of what social media options are out there for clients, how people are using them and what works best. If you are looking to create an online presence, start your social media experience or build on your existing efforts contact TRIAD to discuss a plan of attack.