Anyone can pick up the phone and order traditional ad placement or create an online account to start a new digital campaign. Why use an advertising agency? Digital advertising campaigns that are managed through agencies like us, benefit from machine learning and conversion optimization. This optimization ensures the best ROI for each campaign with daily monitoring. When it comes to traditional advertising, the agency fees are often not paid by the client. Ad agencies typically receive a discount on ad placements like television, radio, billboard and other traditional channels. This discount pays for the agencies fees, and in return the client gets the added benefit of advertising experts to help guide them to the best locations for their targeted audience, for no additional expense.