For TriAd’s holiday gift this year, we wanted to give people a fun drink they could enjoy. To start the process, we had to figure out what drink we wanted to create. So, we broke into 3 different teams to find a recipe that incorporate our brand’s colors into a drink. We then brought in the recipes, made the drinks, taste tested and voted on which one was the best. After choosing our drink, we brainstormed on a list of names of what to call the drink, so it would reflect our values. We developed the message behind our drink to represent how we help our clients develop their big ideas. Now see how to make our Big Idea in the video below!