
Background
Team Fishel is a leading provider of utility construction and network installation services, specializing in high-quality solutions for electric power, telecommunications, natural gas, and other critical infrastructure nationwide.
Team Fishel’s HR department faced a significant challenge managing thousands of employees within its training program. In-person training methods varied from one location to another, lacking standardization and consistency. This inconsistency led to confusion around employee certifications, onboarding, and compliance across different regions. Team Fishel needed a system offering a standardized curriculum, ensuring that every employee received the same high-quality training regardless of location.

Strategy & Implementation
Team Fishel turned to TriAd Marketing & Media to develop a custom-built Learning Management System (LMS). Unlike off-the-shelf solutions, which require the client to adapt to the platform’s limitations and provide their own content, TriAd’s LMS would be built from the ground up to meet Team Fishel’s specific needs.
Working closely with the Team Fishel HR department and Trainers, TriAd developed an interactive, mobile-friendly platform designed to streamline training, certification, and compliance efforts. The system was built to integrate seamlessly with Team Fishel’s existing systems, expanding their training capabilities and modernizing their approach.
Beyond developing a scratch-built software solution, TriAd’s multidisciplinary creative team developed comprehensive lesson plans, interactive course content, and visually engaging designs for a complete LMS product. This holistic approach saved the client time and effort by ensuring the training materials were fully integrated into the platform for a seamless experience. By offering both technical infrastructure and engaging content, TriAd maximized the effectiveness and efficiency of Team Fishel’s employee training.

Key Features of the Custom LMS
- Standardized Training Content: The LMS brought consistency to training across all locations, ensuring uniform education for employees regardless of their location.
- Cross-Device Compatibility: Employees can access the LMS from their office, the field, or anywhere they have internet access. From desktop, to laptop, to tablet and even cell phones, this flexibility accelerated the onboarding process and reduced training timeframes.
- Automated Course Assignment and Certification Tracking: The LMS automatically assigns training courses based on job roles, tracks employee progress, and generates certifications upon completion. It also notifies management when certifications are about to expire, ensuring timely recurrent training, testing and certification renewals.
- Integrated On-the-Job Training and Certification Compliance: On-the-job training required for certain certifications is tracked, ensuring employees meet all necessary requirements.
- HR Onboarding Support: The LMS aids HR in onboarding by providing role-specific training and serving as a repository for essential forms and new hire materials.
- ADA Compliance: Built-in screen reader technology in both English and Spanish ensures the LMS is ADA compliant and accessible to a diverse range of users.
- Public Reporting and Customer Assurance: The LMS provides a public-facing reporting system that demonstrates employee certifications and compliance, adding an extra layer of transparency for Team Fishel’s customers.
- Payroll Tracking for Training: Payroll for training time is automatically tracked, simplifying administrative processes.
- Ongoing Support: TriAd provides continuous updates and technical support, ensuring the system evolves with Team Fishel’s needs.
Results
Since the implementation of the LMS, Team Fishel has seen significant improvements in the standardization and efficiency of employee training. The onboarding process is faster, and certifications are tracked seamlessly. The LMS has allowed Team Fishel to scale its training efforts without sacrificing quality or consistency, giving the HR team greater control over employee development and compliance.


Conclusion
TriAd Marketing & Media’s custom LMS solution has transformed the way Team Fishel trains its employees, replacing inconsistent in-person methods with a standardized, interactive, and scalable platform. By combining innovative software development with comprehensive content creation, TriAd provided an application that is superior to off-the-shelf options. The new LMS streamlines Team Fishel’s onboarding and certification tracking while enhancing employee engagement and compliance across the company. With ongoing technical support and continuous updates, Team Fishel is now equipped to meet its training goals with greater consistency than ever before.
Our bona fides
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Team Fishel
Team Fishel is a privately held utility contractor serving customers in the electric power, natural gas and broadband/telecom industries. The company’s marketing challenge involved building a consistent Brand Identity among customers from different industries as well as a highly de-centralized regional office structure and geographically diverse employee family.
The solution evolved directly from the company name. Team Fishel created a vibrant corporate culture celebrating the “Team” concept and a theme that transcends geographical and industry boundaries – Team Fishel is the Best Choice in Utility Engineering, Construction, Installation and Maintenance. These elements are the cornerstone of the Team Fishel brand and all marketing communications.
Team Fishel and TriAd Marketing & Media have worked together for 40 years. This true partnership is stronger today than ever.
Ohio Plastic Surgery Specialists
Ohio Plastic Surgery Specialists is a plastic surgery practice with 2 locations and a board certified plastic surgeon offering a full range of cosmetic and reconstructive procedures. The challenge is for them to stay in the forefront and capture the attention of potential patients in a highly competitive market.
TriAd is constantly putting out new, valuable information about the practice, procedures, promotions, and more to the target audience through the website, digital and print advertising, social media, blogs and e-communications, all with a consistent brand and message in mind. We have assisted with a rebranding, the addition of new services, and the opening of new offices.
Ohio Plastic Surgery Specialists take the time to get to know their patients and provide reliable advice. This parallels TriAd’s belief in truly caring about our client’s business, believing in it, and treating it as our own. This is the spirit of long-lasting partnerships.
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