Email still a power player in marketing lineup!

Earlier this month, the Direct Marketing News reported on email’s position in the marketing landscape. Their article, Why Marketers Should Keep Sending Emails, presents trends and statistics from a variety of industry sources that affirm email’s strength as a marketing tool. Here are a few examples:

• 22,500,453,020 emails are sent every hour. (MarketingProfs)
• The volume of email marketing rose by 15.5% in Q1 2015 compared to Q1 2014 (Experian Marketing Services)
• 53% of emails are opened on mobile devices, compared to less than 20% about three years ago (MNSearch Summit)

You can read the entire article right here and find links to the source for each statistic cited. Check it out!