Earlier this month, the Direct Marketing News reported on email’s position in the marketing landscape. Their article, Why Marketers Should Keep Sending Emails, presents trends and statistics from a variety of industry sources that affirm email’s strength as a marketing tool. Here are a few examples:
- 22,500,453,020 emails are sent every hour. (MarketingProfs)
- The volume of email marketing rose by 15.5% in Q1 2015 compared to Q1 2014 (Experian Marketing Services)
- 53% of emails are opened on mobile devices, compared to less than 20% about three years ago (MNSearch Summit)
You can read the entire article right here and find links to the source for each statistic cited. Check it out!