Digital Advertising Trends 2018

The world of digital marketing is constantly changing and evolving, it is TriAd Marketing & Media’s job to stay on the forefront of these trends in order to provide best in class service to our customers. Let’s take a look at the top digital advertising trends going on right now.

Marketing Automation

Digital marketers have to be everywhere and track everything, therefore marketing automation technology is a must-use. These tools save employees time while giving managers greater insight into what drives their business. Examples of marketing automation include:

• Email Marketing
• Social Media Marketing
• Marketing Analytics
• CRM/Sales Automation
• CMS/Content Management
• Search Marketing

Omni-channel Marketing

It is no question that there are a great number of options for consumer’s when they are looking to make a purchase. Before the internet, consumer usually visited a store or two to compare prices then made their purchase. It is a different ball game now, thanks to the Internet, Smart Phones, Social Media and Television. These factors create a long journey in which customers interact with your business in a lot of different ways. You will to make the transition between desktop, mobile, store front to purchasing the item to be a seamless transition.

Chatbots

Chatbots are on the rise faster than originally imagined. WhatsApp, WeChat and Facebook Messenger are already outpacing the world’s biggest social networks. This is taking customer service to an entirely new level. Chatbots allow automatic responses to be produced at all hours of the day and night. Losing customers due to timeliness could be a thing of the past. Chatbots allow automatic responses to any customer questions or concerns, it can even help customers navigate through the early parts of the buying process.

Remarketing Ads

Yes, at first, these were both invasive and annoying for individuals. Search Engine Journal reported that 91% of search experts use remarketing and claim it is an effective tactic. Remarketing allows you to target prospects with ads who have viewed a particular product or certain web pages, which provides a highly relevant and personalized user experience.

Digital Marketing is an exciting world, be on the lookout for more trends because they are always changing and evolving!