Hiring Smarter: How Video Content Helps Reduce Employee Turnover

Fighting employee turnover is a constant challenge for businesses. When new hires leave within the first few months, companies face lost productivity, additional recruiting expenses, and wasted training efforts. One of the most effective ways to combat early turnover is by setting clear and realistic expectations before an employee even starts.

As your partner for video production in Columbus, we specialize in creating engaging, informative content that help businesses communicate job roles and company culture more effectively. By providing potential employees with an authentic look into daily responsibilities, workplace dynamics, and company values, our videos ensure that candidates have a clear understanding of what to expect. This transparency leads to better hiring decisions and a workforce that’s more likely to stay long-term.

The True Cost of Early Employee Turnover

Early turnover doesn’t just impact morale—it significantly affects your bottom line. Studies show that replacing an employee can cost up to twice their annual salary when considering recruitment, training, and lost productivity. The leading causes of early departures often include job expectations not aligning with reality and a lack of cultural fit.

When new hires are surprised by job demands or workplace culture, they’re more likely to leave quickly, forcing businesses to restart the costly hiring process. That’s why ensuring alignment between employer and employee expectations is essential.

TriAd’s video solutions help businesses set clear job expectations, enhance company culture, and reduce turnover.

How TriAd’s Videos Reduce Turnover

Our recruitment and onboarding videos help companies minimize early turnover by:

• Setting Clear Expectations: Through job previews and role-specific content, candidates gain an accurate understanding of daily responsibilities, required skills, and potential challenges.
• Showcasing Company Culture: Our videos highlight team dynamics, leadership styles, and company values, ensuring that new hires align with the organization’s mission and work environment.
• Enhancing Onboarding: A well-structured onboarding experience increases retention rates by making employees feel informed, supported, and engaged from day one.

Supporting Employee Success Beyond Onboarding

At TriAd, we go beyond onboarding by offering customized training materials, learning management systems (LMS), and other resources designed to aid employee success. Our tailored training solutions help companies ensure ongoing skill development, compliance training, and career growth opportunities, keeping employees engaged and productive long after their initial hire. By leveraging our expertise in video production and e-learning solutions, businesses can create a seamless learning experience that supports long-term retention and success.

Real Results for Your Business

By implementing video content as part of your recruitment and onboarding strategy, your business can see measurable improvements in employee retention. Candidates who understand their roles and company culture before accepting an offer are more likely to be engaged, satisfied, and committed for the long haul.

TriAd Marketing & Media has helped numerous companies reduce turnover with high-quality, customized video content. Let’s work together to create videos that attract and retain the right talent for your organization.

Ready to improve employee retention? Contact us via the form below to get started.