As school begins so does the season for The Ohio Highway Guy. This award winning program involves David Finley, The Ohio Highway Guy, traveling around the state to spread the good word about highway construction careers. TRIAD designed the truck graphics, created the interactive web site www.ohiohighwayguy.com, promoted the program with ads, direct mailers a trade show booth and provided six DVD videos that The Highway Guy uses to teach the students.
This effort is addressing the Workforce needs of the construction industry in a positive and fun way. Due to the on-going success and the promotion of the program, the 2009-2010 school year is already 90% booked.