Re-branding Kegler, Brown, Hill + Ritter

Sometimes we are asked to be a part of a company’s re-branding (or branding for that matter) from the ground up. And oh what an exciting time that is! We just love when we can put TriAd’s collective smarts in concept, strategy, design, writing and execution to work as a team.

In the fall of 2013, Kegler, Brown, Hill + Ritter came to TriAd with a specific need … to help them with their advertising re-branding. We jumped in with both feet, digging into what message they wanted to share with each unique target segment of their business. From corporations with global reach to companies with a local feel. From companies rooted in the medical field to businesses in the tech world. Kegler wanted to have an ad ready that would appeal uniquely to each client’s disciplines.

Here are some of the ad concepts, both digital and print, that TriAd created for the Kegler Brown marketing team. This will enable them to alter the message content and ad size for different publications at the spur of the moment while maintaining a consistent brand identity. Thank you Kegler Brown Hill + Ritter for letting us be a part of your re-branding journey!