The Importance of Video Content

Video content is on the rise and very popular nowadays. It can be a great tool when done correctly to grow your brand and convey a message. Here are some reasons why video content can be a great tool for your company:

Improved SEO

Utilizing video content will have a positive impact on your website’s SEO. Adding videos and strengthening your SEO will increase your chances of a front-page Google result by a significant amount.

Stronger Consumer Attention

Video has proven to receive more consumer attention than any other medium. With social media, people have become used to videos being a main source for knowledge and entertainment.

Better Email Click-Throughs

Email marketing is a widely used method for many companies. But will your email’s content resonate with your customers? Will they read it? Studies have found that adding a video to emails can double the click-through rates.

Stronger Emotional Connections

Video is the most powerful way to evoke emotions, especially online. It works because it offers all different attributes beyond traditional content, like facial expressions, tone of voice and music.

At TriAd Marketing & Media, we have an entire video department that is more than capable to meet all video needs. Ryan Keller, our Video Producer, is FAA-Certified to fly drones and we now shoot all video content in 4K. 4K video, also known as Ultra High Definition video, has a significantly higher resolution than 1080p video, also known as High Definition video. 1080p (HD) video resolution is 1920 x 1080 pixels, while 4K (UHD) video resolution is 3840 x 2160 pixels. Our new format will allow our clients to showcase their products and people with much higher clarity, color and detail. We have been shooting in 1080p since 2010 and as of July of 2018 we have been shooting in 4K video.

Check out some of the videos we have created for our clients on our YouTube channel!