Marketing a New Business

Congratulations, you’ve just launched your new business! Now it’s time to let everyone know about your products or services and get that first sale. That’s where quality marketing comes in. Marketing covers a very wide range of topics, but today we will highlight some of the basics for making your brand look professional and consistent while also bringing in new clients.

First thing’s first: The Logo

A well-designed logo is extremely important when it comes to establishing a strong brand identity that will spark recognition in your potential customers. A logo serves as the visual cornerstone of a company’s image, representing its values, personality, and purpose in a concise and memorable manner. Investing in a professionally designed logo for a new business is not merely another expense, but a strategic decision that can yield substantial long-term benefits.

In a crowded marketplace where consumers are bombarded with countless messages, a distinct and eye-catching logo can create a sense of recognition and familiarity. This visual cue becomes a mental shortcut, allowing individuals to quickly recall and associate the logo with the brand. Furthermore, a thoughtfully designed logo conveys professionalism and credibility—the building blocks of brand loyalty. It signals that a business is committed to quality and attention to detail in all aspects of its operations. Customers are more likely to trust a company with a polished and well-designed logo, as it reflects an investment in the business’s overall image. A logo that appears hastily put together or lacks aesthetic appeal may inadvertently convey a negative impression and hinder the establishment of trust.

Look for a designer that has experience crafting some of the most recognizable brands in your area. Our in-house designers at TriAd Marketing & Media have a wide range of experience in logo design and branding. We have been crafting logos for both national and local Columbus businesses for over 50 years.

Get (And Stay) Branded

Simply having a logo is not enough. It needs to be positioned tastefully (sometimes modestly) on nearly every customer-facing deliverable.

Examples include:

• Every Page of Your Website
• Business Cards
• Promotional Items (fun stuff)
• Invoices & Quotes
• Email Signatures
• Clothing
• Equipment/Vehicles
• Flyers & Signage

…The list is endless!

Items that require branding will vary depending on your product/service offerings and how you communicate with your customers. For any item you can think of, we can find a solution for branding it to your business. Browse our online promotional products catalog and choose from among thousands of options!

As your business expands, you will find more and more branded opportunities to carry your company logo. Eventually, you will have a rock-solid brand that will be the envy of your competitors!

Help Others Find Your Business Online

Depending on the nature of your startup, you may or may not already have a website. Still, your business needs to be visible somewhere online. It’s always good to have a website, though a quality site is a serious investment. Cheap websites are worse than no website, which is why TriAd sites go through a full design scope and development process to meet SEO guidelines.

If you don’t have a website yet, there are still some things you can do to cultivate an online presence. Tools like Google Business Profile, Apple Business Connect and Yelp allow people to easily find your business online. At TriAd, we manage many of these listings for our clients. Uploading new images, sourcing reviews, posting updates and making sure the business information is always accurate.

Social Media & Digital Ads

There are many reasons to have a presence on social media. Whether it’s one post per week or a dozen posts, it’s important to appear active and knowledgeable to customers who find you online. Depending on your business, social media can also be an avenue for finding new customers. Our in-house full time social media manager and designers work together to bring your brand to life and express your standards of quality and values in social media.

Your business may be very different from your competitors, and customers may seem elusive. Reaching the right audience for your products and services may require a unique strategy. Despite these challenges, there is one place where nearly everyone can be reached on a daily basis: online.

From a promoted post on social media an ad on a news article, or as a search listing at the very top of Google search results, digital ads can appear in many forms. Best of all, these ads can be tailored and targeted to meet your exact audience. The area you live in, how much money you make, your job title and your previous search interests/purchases can all be accounted for with digital ads. The information about the average person that is known by advertisers can be shocking, but at the end of the day, this data simply ensures you and everyone else on the internet are exposed to new and exciting things that are relevant to their personal interests.

Our digital campaigns span a wide range of search, display and social ad networks. We can reach the vast majority of people in your market areas. If you think your business has a tricky audience, we would be happy to assist you with a full strategy to find and convert those strangers into the first customers for your new business. Contact us today to get started.